{"id":5133,"date":"2025-10-20T13:47:59","date_gmt":"2025-10-20T11:47:59","guid":{"rendered":"https:\/\/mcadvertising.net\/projectes\/bivena\/"},"modified":"2026-04-15T10:48:34","modified_gmt":"2026-04-15T08:48:34","slug":"bivena","status":"publish","type":"page","link":"https:\/\/mcadvertising.net\/ca\/projectes\/bivena\/","title":{"rendered":"Bivena"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5133\" class=\"elementor elementor-5133 elementor-5110\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd28956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd28956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-755341e\" data-id=\"755341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242ae9e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"242ae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESSENTIAL MADE VISIBLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1bae4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b1bae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bivena<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31f2bb elementor-widget elementor-widget-image\" data-id=\"f31f2bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-scaled.jpg\" class=\"attachment-full size-full wp-image-5218\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-scaled.jpg 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-300x225.jpg 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-1024x768.jpg 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-768x576.jpg 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-1536x1152.jpg 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4da74f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4da74f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-775046c\" data-id=\"775046c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f596abe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f596abe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Serveis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9b7f5 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5a9b7f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PACKAGING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">DISSENY<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BRANDING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-508645d\" data-id=\"508645d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b10c700 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b10c700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e6da5 elementor-widget elementor-widget-text-editor\" data-id=\"05e6da5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bivena defensa el plaer del natural en l\u2019alimentaci\u00f3 quotidiana: granoles elaborades amb ingredients seleccionats i processos responsables, pensades per a un consumidor conscient. Des de MC Advertising vam articular el seu univers mitjan\u00e7ant el disseny del logotip, el disseny del packaging, la definici\u00f3 de la identitat de marca i el set up inicial de xarxes. Un sistema coherent que enforteix el seu posicionament i projecta una nutrici\u00f3 aut\u00e8ntica amb car\u00e0cter.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aadec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aadec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd2d9e0\" data-id=\"bd2d9e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e5115 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"28e5115\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El repte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b2158 elementor-widget elementor-widget-text-editor\" data-id=\"e4b2158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dotar Bivena d\u2019una identitat s\u00f2lida i diferenciada en un mercat on l\u2019oferta saludable creix de manera constant. La marca havia de transmetre frescor, lleugeresa i naturalitat, per\u00f2 tamb\u00e9 projectar un car\u00e0cter propi, capa\u00e7 de connectar en l\u2019entorn digital i destacar en el lineal. La clau: un llenguatge visual coherent sota un mateix relat de marca.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ee2943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ee2943\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d08883\" data-id=\"0d08883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4514ae5 elementor-widget elementor-widget-image\" data-id=\"4514ae5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2128\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-scaled.png\" class=\"attachment-full size-full wp-image-5197\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-scaled.png 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-300x249.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-1024x851.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-768x638.png 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-1536x1277.png 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-2048x1703.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5436d54\" data-id=\"5436d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ed840 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d7ed840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una identitat fresca i conscient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0902b41 elementor-widget elementor-widget-text-editor\" data-id=\"0902b41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El logotip de Bivena es va concebre com un signe lleuger i saludable, amb corbes que transmeten proximitat i naturalitat. El recurs gr\u00e0fic central \u2014una forma org\u00e0nica que remet a la llavor i al brot\u2014 actua com a met\u00e0fora de l\u2019ecol\u00f2gic, refor\u00e7ant la connexi\u00f3 amb la terra i l\u2019origen natural del producte. Aquesta construcci\u00f3 visual aporta coher\u00e8ncia i simbolisme, consolidant una identitat propera i reconeixible.  <\/span><\/p><p><span style=\"font-weight: 400;\">El <a href=\"https:\/\/mcadvertising.net\/ca\/serveis\/#branding\">set up digital<\/a> es va plantejar com la primera extensi\u00f3 de la marca a l\u2019entorn online. La proposta visual equilibra frescor, claredat i vitalitat, generant un mosaic harm\u00f2nic en coher\u00e8ncia amb la identitat de marca. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3d0726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3d0726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-090e75c\" data-id=\"090e75c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82acc22 elementor-widget elementor-widget-image\" data-id=\"82acc22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-scaled.png\" class=\"attachment-full size-full wp-image-5200\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-scaled.png 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-300x141.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-1024x480.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-768x360.png 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-1536x720.png 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-2048x960.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2daf6f6 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2daf6f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d3f1e7\" data-id=\"3d3f1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a394d05 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a394d05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging amb sabor propi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5319f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c5319f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00e9s que un simple env\u00e0s, el packaging de Bivena es va concebre com una finestra sensorial cap al producte. La fotografia es converteix en protagonista, evocant textura, aroma i sabor com a primera invitaci\u00f3 al consumidor. Cada varietat es diferencia mitjan\u00e7ant un codi crom\u00e0tic espec\u00edfic, creant un sistema visual ordenat i reconeixible. El resultat \u00e9s un disseny atractiu i honest, capa\u00e7 de destacar en el lineal i projectar confian\u00e7a gr\u00e0cies a la seva transpar\u00e8ncia i coher\u00e8ncia gr\u00e0fica.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-446affa elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"446affa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-118ea37\" data-id=\"118ea37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aba5cdf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"aba5cdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging amb sabor propi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d5e99 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75d5e99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00e9s que un simple env\u00e0s, el packaging de Bivena es va concebre com una finestra sensorial cap al producte. La fotografia es converteix en protagonista, evocant textura, aroma i sabor com a primera invitaci\u00f3 al consumidor. Cada varietat es diferencia mitjan\u00e7ant un codi crom\u00e0tic espec\u00edfic, creant un sistema visual ordenat i reconeixible. El resultat \u00e9s un disseny atractiu i honest, capa\u00e7 de destacar en el lineal i projectar confian\u00e7a gr\u00e0cies a la seva transpar\u00e8ncia i coher\u00e8ncia gr\u00e0fica.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1287e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1287e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b552a04\" data-id=\"b552a04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f1270 elementor-widget elementor-widget-image\" data-id=\"23f1270\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"694\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4.webp\" class=\"attachment-full size-full wp-image-5121\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4.webp 1230w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4-300x169.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4-1024x578.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4-768x433.webp 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-084a3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084a3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f42540\" data-id=\"4f42540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ac98a elementor-widget elementor-widget-text-editor\" data-id=\"35ac98a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un projecte de disseny integral que converteix la naturalitat en identitat i l\u2019honestedat en llenguatge visual. Bivena demostra com all\u00f2 essencial pot expressar-se amb claredat i coher\u00e8ncia, construint una marca que inspira confian\u00e7a, vitalitat i proximitat. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a93d51\" data-id=\"0a93d51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c1899a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c1899a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-573c50d\" data-id=\"573c50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2bb161 elementor-widget elementor-widget-heading\" data-id=\"c2bb161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476a764 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"476a764\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-476a764\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"476a764\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"per-qu-s-clau-el-branding-en-marques-dalimentaci-saludable\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-7481\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Per qu\u00e8 \u00e9s clau el branding en marques d\u2019alimentaci\u00f3 saludable?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7481\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"per-qu-s-clau-el-branding-en-marques-dalimentaci-saludable\"><p><span style=\"font-weight: 400;\">En un mercat on moltes propostes comparteixen valors similars, el branding permet construir una identitat diferenciada. Defineix com es percep la marca i transmet confian\u00e7a, qualitat i autenticitat des del primer contacte. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"qu-aporta-el-disseny-de-packaging-en-la-decisi-de-compra\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-7482\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qu\u00e8 aporta el disseny de packaging en la decisi\u00f3 de compra?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7482\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"qu-aporta-el-disseny-de-packaging-en-la-decisi-de-compra\"><p><span style=\"font-weight: 400;\">El packaging \u00e9s el primer punt de contacte amb el consumidor. Un disseny ben plantejat no nom\u00e9s atrau visualment, sin\u00f3 que comunica valors, facilita la identificaci\u00f3 del producte i refor\u00e7a la percepci\u00f3 de qualitat en el lineal. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"com-es-construeix-una-identitat-visual-coherent\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-7483\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Com es construeix una identitat visual coherent?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7483\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"com-es-construeix-una-identitat-visual-coherent\"><p><span style=\"font-weight: 400;\">A partir d\u2019un sistema gr\u00e0fic que integra logotip, tipografia, color i recursos visuals. Aquesta coher\u00e8ncia permet que la marca sigui reconeixible en qualsevol suport i transmet solidesa i professionalitat. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"qu-s-el-set-up-de-xarxes-socials-i-per-qu-s-important\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-7484\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Qu\u00e8 \u00e9s el set up de xarxes socials i per qu\u00e8 \u00e9s important?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7484\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"qu-s-el-set-up-de-xarxes-socials-i-per-qu-s-important\"><p><span style=\"font-weight: 400;\">El set up defineix les bases visuals i estrat\u00e8giques del perfil digital: des de la imatge fins al to i la l\u00ednia creativa. \u00c9s clau per assegurar una pres\u00e8ncia coherent des de l\u2019inici i facilitar el creixement de la marca en l\u2019entorn online. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"com-ajuda-el-disseny-a-transmetre-els-valors-duna-marca\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-7485\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Com ajuda el disseny a transmetre els valors d\u2019una marca?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7485\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"com-ajuda-el-disseny-a-transmetre-els-valors-duna-marca\"><p><span style=\"font-weight: 400;\">El disseny tradueix l\u2019estrat\u00e8gia en un llenguatge visual. A trav\u00e9s de formes, colors i composici\u00f3, permet comunicar conceptes com naturalitat, frescor o qualitat, alineant el que la marca \u00e9s amb el que el consumidor percep. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bc353 elementor-widget elementor-widget-html\" data-id=\"e8bc353\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function() {\r\n  const toggles = document.querySelectorAll('.elementor-toggle');\r\n\r\n  toggles.forEach(toggle => {\r\n    toggle.addEventListener('click', function(e) {\r\n      const clickedHeader = e.target.closest('.elementor-tab-title');\r\n      if (!clickedHeader) return; \r\n      setTimeout(() => {\r\n        \r\n        document.querySelectorAll('.elementor-tab-title.elementor-active').forEach(openHeader => {\r\n          if (openHeader !== clickedHeader) {\r\n            openHeader.classList.remove('elementor-active');\r\n            const content = openHeader.nextElementSibling;\r\n            if (content && content.style.display !== 'none') {\r\n              content.style.display = 'none';\r\n            }\r\n          }\r\n        });\r\n      }, 150); \r\n    });\r\n  });\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESSENTIAL MADE VISIBLE Bivena Serveis PACKAGING DISSENY BRANDING Abstract Bivena defensa el plaer del natural en l\u2019alimentaci\u00f3 quotidiana: granoles elaborades amb ingredients seleccionats i processos responsables, pensades per a un consumidor conscient. Des de MC Advertising vam articular el seu univers mitjan\u00e7ant el disseny del logotip, el disseny del packaging, la definici\u00f3 de la identitat [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5178,"parent":3638,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5133","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bivena | All\u00f2 visible reflecteix l\u2019essencial en la seva identitat<\/title>\n<meta name=\"description\" content=\"Granoles fresques i ecol\u00f2giques amb una identitat visual honesta. 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