{"id":3786,"date":"2025-04-20T23:02:22","date_gmt":"2025-04-20T21:02:22","guid":{"rendered":"https:\/\/mcadvertising.net\/mc-advertising-al-moma-innovacio-llegat-i-visio-de-futur-al-bressol-de-la-creativitat-global\/"},"modified":"2025-07-09T14:41:50","modified_gmt":"2025-07-09T12:41:50","slug":"mc-advertising-al-moma-innovacio-llegat-i-visio-de-futur-al-bressol-de-la-creativitat-global","status":"publish","type":"post","link":"https:\/\/mcadvertising.net\/ca\/mc-advertising-al-moma-innovacio-llegat-i-visio-de-futur-al-bressol-de-la-creativitat-global\/","title":{"rendered":"MC Advertising al MoMA: Innovaci\u00f3, llegat i visi\u00f3 de futur al bressol de la creativitat global"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3786\" class=\"elementor elementor-3786 elementor-1094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-616a415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"616a415\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9392957\" data-id=\"9392957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab1af34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab1af34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b53250\" data-id=\"0b53250\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a1aa7c\" data-id=\"0a1aa7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bde35bb elementor-widget elementor-widget-heading\" data-id=\"bde35bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una immersi\u00f3 estrat\u00e8gica al cor de la cultura contempor\u00e0nia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc3afc elementor-widget elementor-widget-text-editor\" data-id=\"adc3afc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A MC Advertising sabem que construir el futur de la comunicaci\u00f3 exigeix estar en contacte directe amb els nuclis on neixen les idees que transformen el m\u00f3n. \u00c9s per aix\u00f2 que part del nostre equip va viatjar recentment a Nova York per visitar el Museum of Modern Art (MoMA), un epicentre de la innovaci\u00f3 art\u00edstica i cultural a nivell global. <\/p><p>M\u00e9s que una visita, aquesta experi\u00e8ncia va suposar una reafirmaci\u00f3 dels principis que han guiat la nostra traject\u00f2ria durant m\u00e9s de 90 anys: la innovaci\u00f3 cont\u00ednua, l\u2019excel\u00b7l\u00e8ncia creativa i el comprom\u00eds amb l\u2019evoluci\u00f3 sociocultural. En un entorn on les disciplines convergeixen i l\u2019art esdev\u00e9 llenguatge viu, renovem el nostre prop\u00f2sit de liderar el canvi, anticipant les tend\u00e8ncies que definiran el futur de la comunicaci\u00f3 i les marques. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2815568 elementor-widget elementor-widget-heading\" data-id=\"2815568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Llegat i avantguarda: Una mirada integradora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c733fa9 elementor-widget elementor-widget-text-editor\" data-id=\"c733fa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A MC Advertising entenem que la creativitat neix de la fusi\u00f3 entre el respecte per la tradici\u00f3 i l\u2019obertura al canvi. Al rec\u00f3rrer les col\u00b7leccions del MoMA \u2014on ic\u00f2niques obres de Picasso, Warhol i Rothko conviuen amb les expressions contempor\u00e0nies m\u00e9s provocadores\u2014 vam veure reflectida la nostra filosofia de combinar hist\u00f2ria i avantguarda. Aquesta interacci\u00f3 constant amb la innovaci\u00f3 cultural no nom\u00e9s nodreix la nostra creativitat, sin\u00f3 que tamb\u00e9 potencia les nostres estrat\u00e8gies de marca. Observar, analitzar i interpretar aquests moviments culturals globals forma part essencial del nostre ADN, forjat al llarg de tres generacions que han sabut evolucionar sense perdre l\u2019ess\u00e8ncia.   <br><br>Segons un informe de McKinsey (2024), les marques que integren sensibilitat cultural a la seva estrat\u00e8gia s\u00f3n un 32\u202f% m\u00e9s propenses a liderar el seu sector. Aquesta dada reafirma que la nostra aposta estrat\u00e8gica per la cultura no \u00e9s nom\u00e9s inspiradora, sin\u00f3 tamb\u00e9 altament efectiva. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1230921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1230921\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-349d8b7\" data-id=\"349d8b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b914db3 elementor-widget elementor-widget-image\" data-id=\"b914db3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"920\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1.webp\" class=\"attachment-full size-full wp-image-3312\" alt=\"blog-1-1\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1.webp 1200w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-300x230.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-1024x785.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-768x589.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-805b671\" data-id=\"805b671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a621283 elementor-widget elementor-widget-heading\" data-id=\"a621283\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tend\u00e8ncies clau detectades: Comunicaci\u00f3 amb prop\u00f2sit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6206968 elementor-widget elementor-widget-text-editor\" data-id=\"6206968\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durant la nostra visita al MoMA, vam identificar tend\u00e8ncies que confirmen i enriqueixen la direcci\u00f3 estrat\u00e8gica que hem tra\u00e7at a MC Advertising:<\/p><p style=\"font-weight: bold;\">1. Narratives aut\u00e8ntiques amb arrels culturals<\/p><p>Avui m\u00e9s que mai, les audi\u00e8ncies valoren relats genu\u00efns que reflecteixin identitat i pertinen\u00e7a. Segons Harvard Business Review, les marques que expliquen hist\u00f2ries aut\u00e8ntiques aconsegueixen un 20\u202f% m\u00e9s de fidelitzaci\u00f3. Exemple: Patagonia, que ha basat el seu storytelling en valors mediambientals reals i compromesos.<br>A MC Advertising no nom\u00e9s expliquem hist\u00f2ries: constru\u00efm mem\u00f2ries culturals que enforteixen la connexi\u00f3 emocional entre marques i persones.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4be545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4be545\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d96540\" data-id=\"8d96540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d937d3e\" data-id=\"d937d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-012aedd elementor-widget elementor-widget-text-editor\" data-id=\"012aedd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: bold;\">2. Experi\u00e8ncies immersives que transcendeixen l\u2019impacte visual<\/p>\nEn un m\u00f3n saturat d\u2019est\u00edmuls, les experi\u00e8ncies han de ser transformadores. Empreses com Nike han portat els seus conceptes de botiga (House of Innovation) a entorns on el client no nom\u00e9s compra, sin\u00f3 que experimenta la marca. En l\u00ednia amb aquesta tend\u00e8ncia, dissenyem ecosistemes de marca on la interacci\u00f3 emocional i la participaci\u00f3 activa del p\u00fablic s\u00f3n l\u2019eix central de l\u2019experi\u00e8ncia. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c7be7 elementor-widget elementor-widget-text-editor\" data-id=\"15c7be7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: bold;\">3. El color com a llenguatge emocional estrat\u00e8gic<\/p>\nM\u00e9s enll\u00e0 del seu valor est\u00e8tic, el color es consolida com un motor de connexi\u00f3 emocional profunda. Segons un estudi de la Universitat de Loyola, el color pot augmentar el reconeixement de marca fins a un 80\u202f%. Casos com Tiffany &amp; Co. \u2014el seu blau \u00e9s mundialment reconeixible\u2014 demostren el poder d\u2019un llenguatge crom\u00e0tic ben gestionat. A MC Advertising treballem el color com un llenguatge en si mateix, capa\u00e7 de construir universos de marca coherents, distintius i memorables.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-151391a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151391a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58f2f3d\" data-id=\"58f2f3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fca51f6 elementor-widget elementor-widget-image\" data-id=\"fca51f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"920\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-3.webp\" class=\"attachment-full size-full wp-image-3314\" alt=\"blog-1-1-3\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-3.webp 1200w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-3-300x230.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-3-1024x785.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/04\/blog-1-1-3-768x589.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b50e85\" data-id=\"8b50e85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93b865c elementor-widget elementor-widget-heading\" data-id=\"93b865c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Renovant el nostre prop\u00f2sit en un entorn din\u00e0mic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ad032 elementor-widget elementor-widget-text-editor\" data-id=\"88ad032\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La nostra pres\u00e8ncia al MoMA reafirma una convicci\u00f3 essencial: la comunicaci\u00f3 \u00e9s una eina de transformaci\u00f3 cultural i social. En un m\u00f3n hiperconnectat, on els codis evolucionen vertiginosament, \u00e9s imprescindible beure de les fonts que marquen el pols de la creativitat global.<br>Per aix\u00f2, a MC Advertising seguim compromesos a integrar art, cultura i tecnologia per construir narratives de marca amb prop\u00f2sit, humanitat i impacte real. Apostem per la innovaci\u00f3 constant, per\u00f2 sempre ancorada en els valors que ens defineixen des del 1935. Com assenyala la MIT Technology Review, les organitzacions que combinen innovaci\u00f3 tecnol\u00f2gica amb sensibilitat cultural assoleixen un creixement sostingut fins a un 45\u202f% m\u00e9s gran que les que innoven de forma a\u00efllada.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-226f579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"226f579\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84b0cdd\" data-id=\"84b0cdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91d3ba6\" data-id=\"91d3ba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb93f7 elementor-widget elementor-widget-heading\" data-id=\"4cb93f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspirar-nos per seguir inspirant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8381af2 elementor-widget elementor-widget-text-editor\" data-id=\"8381af2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La visita al MoMA ens deixa un ensinistrament clar: art i comunicaci\u00f3 s\u00f3n disciplines inseparables. Comprendre com l\u2019art contemporani interpreta i transforma la realitat ens permet dissenyar solucions de comunicaci\u00f3 que no nom\u00e9s informen, sin\u00f3 que impacten i transformen. <\/p><p>Amb m\u00e9s de 90 anys liderant la comunicaci\u00f3 de grans marques, a MC Advertising seguim creient que la connexi\u00f3 entre art, cultura i tecnologia \u00e9s el cam\u00ed cap a una comunicaci\u00f3 m\u00e9s humana, rellevant i transformadora.<\/p><p style=\"font-weight: bold;\">Continuarem inspirant-nos per inspirar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una immersi\u00f3 estrat\u00e8gica al cor de la cultura contempor\u00e0nia A MC Advertising sabem que construir el futur de la comunicaci\u00f3 exigeix estar en contacte directe amb els nuclis on neixen les idees que transformen el m\u00f3n. \u00c9s per aix\u00f2 que part del nostre equip va viatjar recentment a Nova York per visitar el Museum of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-3786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MC Advertising al MoMA | Innovaci\u00f3, Llegat i Futur<\/title>\n<meta name=\"description\" content=\"Visita al MoMA que refor\u00e7a la combinaci\u00f3 d\u2019art, cultura i tecnologia. 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