{"id":5245,"date":"2025-09-09T13:47:20","date_gmt":"2025-09-09T11:47:20","guid":{"rendered":"https:\/\/mcadvertising.net\/el-poder-del-contingut-ugc-la-gran-tendencia-del-marqueting-digital-del-2025\/"},"modified":"2025-10-21T10:49:06","modified_gmt":"2025-10-21T08:49:06","slug":"el-poder-del-contingut-ugc-la-gran-tendencia-del-marqueting-digital-del-2025","status":"publish","type":"post","link":"https:\/\/mcadvertising.net\/ca\/el-poder-del-contingut-ugc-la-gran-tendencia-del-marqueting-digital-del-2025\/","title":{"rendered":"El poder del contingut UGC: la gran tend\u00e8ncia del m\u00e0rqueting digital del 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5245\" class=\"elementor elementor-5245 elementor-4532\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-616a415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"616a415\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9392957\" data-id=\"9392957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab1af34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab1af34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b53250\" data-id=\"0b53250\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a1aa7c\" data-id=\"0a1aa7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f22a1cd elementor-widget elementor-widget-heading\" data-id=\"f22a1cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contingut generat per usuaris UGC: m\u00e9s enll\u00e0 d\u2019all\u00f2 espontani<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceb109 elementor-widget elementor-widget-text-editor\" data-id=\"2ceb109\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"851\" data-end=\"1119\">Durant anys, el contingut generat per usuaris (User Generated Content o UGC) s\u2019ha associat amb la espontane\u00eftat: una ressenya positiva, una fotografia compartida per un client satisfet o un v\u00eddeo mostrant un producte en \u00fas. Per\u00f2 el 2025, aquesta visi\u00f3 ha quedat enrere. <\/p><p data-start=\"1121\" data-end=\"1343\">Avui, l\u2019<strong data-start=\"1129\" data-end=\"1198\">UGC es consolida com una eina professional d\u2019alt impacte<\/strong>, gestionada per marques que busquen diferenciar-se, connectar amb el p\u00fablic i generar contingut aut\u00e8ntic, per\u00f2 amb qualitat, intenci\u00f3 i prop\u00f2sit.<\/p><p data-start=\"1345\" data-end=\"1647\">A <strong data-start=\"1348\" data-end=\"1388\">MC Advertising (Publicitat Montseny)<\/strong>, des de la nostra seu a Vic, treballem amb marques de proximitat i abast regional per integrar l\u2019UGC de manera estrat\u00e8gica: no com un favor dels clients, sin\u00f3 com a <strong data-start=\"1560\" data-end=\"1614\">col\u00b7laboracions ben definides amb creadors reals<\/strong> que aporten valor a llarg termini.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1230921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1230921\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-349d8b7\" data-id=\"349d8b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b914db3 elementor-widget elementor-widget-image\" data-id=\"b914db3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"920\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-2.jpg\" class=\"attachment-full size-full wp-image-4538\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-2.jpg 1200w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-2-300x230.jpg 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-2-1024x785.jpg 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-2-768x589.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-805b671\" data-id=\"805b671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2815568 elementor-widget elementor-widget-heading\" data-id=\"2815568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019UGC professionalitzat: aix\u00ed funciona el 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c733fa9 elementor-widget elementor-widget-text-editor\" data-id=\"c733fa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1704\" data-end=\"1972\">Ja no es tracta d\u2019esperar que un usuari publiqui alguna cosa \u201csi li ve de gust\u201d. L\u2019UGC efectiu es planifica des de l\u2019inici de l\u2019estrat\u00e8gia digital. Es treballa amb perfils reals, no necess\u00e0riament famosos, que destaquen pel seu talent, la seva mirada est\u00e8tica i la seva credibilitat.  <\/p><p data-start=\"1974\" data-end=\"2236\">Aquests creadors \u2014a vegades microinfluencers, a vegades simples consumidors amb sensibilitat visual\u2014 reben <strong data-start=\"2079\" data-end=\"2132\">producte, acc\u00e9s exclusiu o remuneraci\u00f3 directa<\/strong> a canvi de generar contingut que la marca podr\u00e0 reutilitzar amb drets clars i objectius definits.<\/p><p data-start=\"2238\" data-end=\"2297\">Aquest enfocament converteix l\u2019UGC en un actiu estrat\u00e8gic que:<\/p><ul data-start=\"2298\" data-end=\"2473\"><li data-start=\"2298\" data-end=\"2330\"><p data-start=\"2300\" data-end=\"2330\">Millora la percepci\u00f3 de marca.<\/p><\/li><li data-start=\"2331\" data-end=\"2371\"><p data-start=\"2333\" data-end=\"2371\">Genera contingut original i rellevant.<\/p><\/li><li data-start=\"2372\" data-end=\"2405\"><p data-start=\"2374\" data-end=\"2405\">Incrementa l\u2019abast org\u00e0nic.<\/p><\/li><li data-start=\"2406\" data-end=\"2445\"><p data-start=\"2408\" data-end=\"2445\">Refor\u00e7a la confian\u00e7a del consumidor.<\/p><\/li><li data-start=\"2446\" data-end=\"2473\"><p data-start=\"2448\" data-end=\"2473\">Augmenta les conversions.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4be545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4be545\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d96540\" data-id=\"8d96540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d937d3e\" data-id=\"d937d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94e4fa4 elementor-widget elementor-widget-heading\" data-id=\"94e4fa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Per qu\u00e8 l\u2019UGC \u00e9s tan efectiu per a les marques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f1908 elementor-widget elementor-widget-text-editor\" data-id=\"f1f1908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2531\" data-end=\"2722\">La publicitat tradicional est\u00e0 perdent efic\u00e0cia. Avui, el contingut que m\u00e9s influeix en les decisions de compra \u00e9s el que <strong data-start=\"2654\" data-end=\"2691\">sembla aut\u00e8ntic, no publicitar<\/strong>i. I aqu\u00ed \u00e9s on l\u2019UGC brilla.  <\/p><h3 data-start=\"2724\" data-end=\"2748\">Algunes dades clau:<\/h3><ul data-start=\"2749\" data-end=\"3045\"><li data-start=\"2749\" data-end=\"2848\"><p data-start=\"2751\" data-end=\"2848\">El 84 % dels consumidors confien m\u00e9s en contingut creat per altres persones que en el generat per la marca.<\/p><\/li><li data-start=\"2849\" data-end=\"2940\"><p data-start=\"2851\" data-end=\"2940\">L\u2019UGC ben gestionat pot augmentar les taxes de conversi\u00f3 fins a un 29 %.<\/p><\/li><li data-start=\"2941\" data-end=\"3045\"><p data-start=\"2943\" data-end=\"3045\">Les campanyes que integren UGC generen fins a un 50 % m\u00e9s d\u2019interacci\u00f3 que les tradicionals.<\/p><\/li><\/ul><p data-start=\"3047\" data-end=\"3105\">Per\u00f2 aquest contingut no apareix sol. Es crea amb estrat\u00e8gia. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3b32d elementor-widget elementor-widget-heading\" data-id=\"da3b32d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com integrar l\u2019UGC en la teva estrat\u00e8gia digital de manera professional<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd475f0 elementor-widget elementor-widget-text-editor\" data-id=\"dd475f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3180\" data-end=\"3388\">Perqu\u00e8 l\u2019UGC funcioni com a motor de creixement, cal deixar enrere la improvisaci\u00f3 i adoptar un enfocament estructurat. Des de MC Advertising, proposem una metodologia clara, provada i efectiva: <\/p><h3 data-start=\"3390\" data-end=\"3421\">Estrategia UGC pas a pas:<\/h3><ol data-start=\"3422\" data-end=\"4163\"><li data-start=\"3422\" data-end=\"3547\"><p data-start=\"3425\" data-end=\"3547\"><strong data-start=\"3425\" data-end=\"3467\">Identificaci\u00f3 de perfils amb talent:<\/strong> no busquem grans audi\u00e8ncies, sin\u00f3 bon contingut i connexi\u00f3 amb el teu p\u00fablic.<\/p><\/li><li data-start=\"3548\" data-end=\"3686\"><p data-start=\"3551\" data-end=\"3686\"><strong data-start=\"3551\" data-end=\"3590\">Definici\u00f3 de col\u00b7laboracions clares:<\/strong> s\u2019ofereix producte, compensaci\u00f3 econ\u00f2mica o totes dues coses a canvi de contingut amb drets d\u2019\u00fas.<\/p><\/li><li data-start=\"3687\" data-end=\"3803\"><p data-start=\"3690\" data-end=\"3803\"><strong data-start=\"3690\" data-end=\"3720\">Brief creatiu flexible:<\/strong> orientem sense limitar. Volem contingut aut\u00e8ntic, per\u00f2 alineat amb la marca. <\/p><\/li><li data-start=\"3804\" data-end=\"3939\"><p data-start=\"3807\" data-end=\"3939\"><strong data-start=\"3807\" data-end=\"3841\">Gesti\u00f3 de permisos i drets:<\/strong> fonamental per reutilitzar el contingut en campanyes, xarxes socials i publicitat pagada.<\/p><\/li><li data-start=\"3940\" data-end=\"4073\"><p data-start=\"3943\" data-end=\"4073\"><strong data-start=\"3943\" data-end=\"3985\">Distribuci\u00f3 estrat\u00e8gica del contingut:<\/strong> no n\u2019hi ha prou amb rebre\u2019l, cal integrar-lo en web, e-commerce, xarxes, email m\u00e0rqueting i m\u00e9s. <\/p><\/li><li data-start=\"4074\" data-end=\"4163\"><p data-start=\"4077\" data-end=\"4163\"><strong data-start=\"4077\" data-end=\"4100\">Mesura de l\u2019impacte:<\/strong> analitzem com aquest contingut converteix, connecta i posiciona.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8ca2d elementor-widget elementor-widget-heading\" data-id=\"6b8ca2d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UGC i v\u00eddeo curt: la parella perfecta del m\u00e0rqueting 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbd08d elementor-widget elementor-widget-text-editor\" data-id=\"ecbd08d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4231\" data-end=\"4369\">La majoria del contingut generat per usuaris es presenta en format de <strong data-start=\"4301\" data-end=\"4316\">v\u00eddeo curt<\/strong>, el format dominant de l\u2019ecosistema digital actual.<\/p><p data-start=\"4371\" data-end=\"4567\">Plataformes com TikTok, Instagram Reels i YouTube Shorts s\u2019han convertit en escenaris ideals perqu\u00e8 aquests creadors comparteixin experi\u00e8ncies de producte de manera directa, visual i efectiva.<\/p><h3 data-start=\"4569\" data-end=\"4599\">Avantatges de l\u2019UGC en v\u00eddeo:<\/h3><ul data-start=\"4600\" data-end=\"4761\"><li data-start=\"4600\" data-end=\"4635\"><p data-start=\"4602\" data-end=\"4635\">Alt nivell de connexi\u00f3 emocional.<\/p><\/li><li data-start=\"4636\" data-end=\"4678\"><p data-start=\"4638\" data-end=\"4678\">Major taxa de visualitzaci\u00f3 i retenci\u00f3.<\/p><\/li><li data-start=\"4679\" data-end=\"4716\"><p data-start=\"4681\" data-end=\"4716\">M\u00e9s probabilitats de viralitzaci\u00f3.<\/p><\/li><li data-start=\"4717\" data-end=\"4761\"><p data-start=\"4719\" data-end=\"4761\">Potencial de conversi\u00f3 en el mateix canal.<\/p><\/li><\/ul><p data-start=\"4763\" data-end=\"4894\">Des de la nostra ag\u00e8ncia, gestionem col\u00b7laboracions amb creadors de v\u00eddeo que entenen el to, el ritme i les claus del teu sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-304b4dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"304b4dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c494a96\" data-id=\"c494a96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac23fcb elementor-widget elementor-widget-image\" data-id=\"ac23fcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"920\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-3.jpg\" class=\"attachment-full size-full wp-image-4541\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-3.jpg 1200w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-3-300x230.jpg 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-3-1024x785.jpg 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/09\/UGC-3-768x589.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ce77df4\" data-id=\"ce77df4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06c64cc elementor-widget elementor-widget-heading\" data-id=\"06c64cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comer\u00e7 social: vendre directament des del contingut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357b69f elementor-widget elementor-widget-text-editor\" data-id=\"357b69f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4961\" data-end=\"5115\">El 2025, el contingut UGC no nom\u00e9s inspira: ven. I ho fa dins de les mateixes plataformes socials, sense redirigir l\u2019usuari a una botiga externa. <\/p><p data-start=\"5117\" data-end=\"5225\">Les marques que incorporen UGC en entorns de comer\u00e7 social (Instagram Shopping, TikTok Shop, etc.) aconsegueixen:<\/p><ul data-start=\"5226\" data-end=\"5382\"><li data-start=\"5226\" data-end=\"5283\"><p data-start=\"5228\" data-end=\"5283\">Augmentar la conversi\u00f3 en el moment d\u2019inspiraci\u00f3.<\/p><\/li><li data-start=\"5284\" data-end=\"5329\"><p data-start=\"5286\" data-end=\"5329\">Reduir friccions en el proc\u00e9s de compra.<\/p><\/li><li data-start=\"5330\" data-end=\"5382\"><p data-start=\"5332\" data-end=\"5382\">Aportar validaci\u00f3 social en l\u2019instant decisiu.<\/p><\/li><\/ul><p data-start=\"5384\" data-end=\"5486\">El contingut generat per usuaris t\u00e9 un gran poder de persuasi\u00f3 en contextos de compra immediata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c578c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c578c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd8188a\" data-id=\"bd8188a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-915fd20\" data-id=\"915fd20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d19e03f elementor-widget elementor-widget-heading\" data-id=\"d19e03f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microinfluencers amb \u00e0nima de creadors: aliats estrat\u00e8gics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bacb6 elementor-widget elementor-widget-text-editor\" data-id=\"f1bacb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"5558\" data-end=\"5787\">A difer\u00e8ncia dels influencers tradicionals, els <strong data-start=\"5609\" data-end=\"5651\">microinfluencers i perfils emergents<\/strong> tenen comunitats m\u00e9s petites per\u00f2 molt fidels. El seu contingut es percep com m\u00e9s real, i la seva influ\u00e8ncia sol ser m\u00e9s profunda. <\/p><p data-start=\"5789\" data-end=\"5861\">S\u00f3n aquests perfils els que avui lideren la generaci\u00f3 d\u2019UGC professional:<\/p><ul data-start=\"5862\" data-end=\"5996\"><li data-start=\"5862\" data-end=\"5906\"><p data-start=\"5864\" data-end=\"5906\">Creen contingut atractiu, natural i \u00fatil.<\/p><\/li><li data-start=\"5907\" data-end=\"5958\"><p data-start=\"5909\" data-end=\"5958\">No estan saturats de col\u00b7laboracions comercials.<\/p><\/li><li data-start=\"5959\" data-end=\"5996\"><p data-start=\"5961\" data-end=\"5996\">La seva audi\u00e8ncia confia en el seu criteri.<\/p><\/li><\/ul><p data-start=\"5998\" data-end=\"6129\">A MC Advertising, treballem amb microcreadors locals i sectorials que s\u2019alineen amb els valors de marca dels nostres clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-898d5bf elementor-widget elementor-widget-heading\" data-id=\"898d5bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UGC, coher\u00e8ncia i posicionament de marca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbb8e9 elementor-widget elementor-widget-text-editor\" data-id=\"bcbb8e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6655\" data-end=\"6807\">Una marca coherent \u00e9s aquella que diu el mateix que fa. En aquest sentit, l\u2019UGC es converteix en el millor reflex de l\u2019experi\u00e8ncia real del client. <\/p><p data-start=\"6809\" data-end=\"7002\">Quan una empresa col\u00b7labora amb creadors que comuniquen des de la veritat \u2014no des d\u2019un gui\u00f3 de marca\u2014, transmet un missatge clar: <strong data-start=\"6939\" data-end=\"7001\">confiem en el nostre producte i el deixem en mans reals<\/strong>.<\/p><p data-start=\"7004\" data-end=\"7018\">Aix\u00f2 potencia:<\/p><ul data-start=\"7019\" data-end=\"7102\"><li data-start=\"7019\" data-end=\"7037\"><p data-start=\"7021\" data-end=\"7037\">La credibilitat.<\/p><\/li><li data-start=\"7038\" data-end=\"7059\"><p data-start=\"7040\" data-end=\"7059\">El valor percebut.<\/p><\/li><li data-start=\"7060\" data-end=\"7102\"><p data-start=\"7062\" data-end=\"7102\">La diferenciaci\u00f3 davant la compet\u00e8ncia.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6229abf elementor-widget elementor-widget-heading\" data-id=\"6229abf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tecnologia i automatitzaci\u00f3 al servei de l\u2019UGC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79acd23 elementor-widget elementor-widget-text-editor\" data-id=\"79acd23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7161\" data-end=\"7384\">L\u2019\u00fas intel\u00b7ligent d\u2019eines digitals permet escalar les campanyes d\u2019UGC sense perdre el toc hum\u00e0. El 2025, les marques que combinen <strong data-start=\"7303\" data-end=\"7339\">automatitzaci\u00f3 + personalitzaci\u00f3<\/strong> aprofiten al m\u00e0xim cada col\u00b7laboraci\u00f3. <\/p><p data-start=\"7386\" data-end=\"7413\">Algunes eines clau:<\/p><ul data-start=\"7414\" data-end=\"7608\"><li data-start=\"7414\" data-end=\"7478\"><p data-start=\"7416\" data-end=\"7478\">Plataformes per gestionar drets i contractes amb creadors.<\/p><\/li><li data-start=\"7479\" data-end=\"7539\"><p data-start=\"7481\" data-end=\"7539\">Dashboards per mesurar el rendiment de cada pe\u00e7a d\u2019UGC.<\/p><\/li><li data-start=\"7540\" data-end=\"7608\"><p data-start=\"7542\" data-end=\"7608\">Softwares per redistribuir autom\u00e0ticament el contingut generat.<\/p><\/li><\/ul><p data-start=\"7610\" data-end=\"7696\">La creativitat continua sent el nucli. Per\u00f2 la tecnologia permet fer-ho a gran escala. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc6394 elementor-widget elementor-widget-heading\" data-id=\"bfc6394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3: l\u2019UGC professional \u00e9s l\u2019eina m\u00e9s poderosa del m\u00e0rqueting actual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695bf10 elementor-widget elementor-widget-text-editor\" data-id=\"695bf10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"9531\" data-end=\"9744\">El contingut generat per usuaris ja no \u00e9s espontani ni aleatori. Avui \u00e9s una <strong data-start=\"9616\" data-end=\"9651\">palanca estrat\u00e8gica professional<\/strong> que, ben gestionada, impulsa la confian\u00e7a, humanitza la marca i genera resultats tangibles. <\/p><p data-start=\"9746\" data-end=\"9894\">A MC Advertising t\u2019ajudem a activar tot aquest potencial. <strong data-start=\"9802\" data-end=\"9884\">Preparat per deixar de parlar de la teva marca i comen\u00e7ar a mostrar-la en mans reals?<\/strong> Parlem-ne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-86c8f08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86c8f08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e105a70\" data-id=\"e105a70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50a5286\" data-id=\"50a5286\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19cb468 elementor-widget elementor-widget-heading\" data-id=\"19cb468\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A MC Advertising convertim els teus creadors en la teva millor campanya<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4720c elementor-widget elementor-widget-text-editor\" data-id=\"ef4720c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"7773\" data-end=\"8013\">A MC Advertising (Publicitat Montseny) fa anys que acompanyem marques de totes les mides en la seva transformaci\u00f3 digital. Per\u00f2 el 2025 fem un pas m\u00e9s: posem els creadors \u2014i no nom\u00e9s les marques\u2014 al centre de l\u2019estrat\u00e8gia. <\/p><p data-start=\"8015\" data-end=\"8052\">Col\u00b7laborem amb empreses que volen:<\/p><ul data-start=\"8053\" data-end=\"8236\"><li data-start=\"8053\" data-end=\"8092\"><p data-start=\"8055\" data-end=\"8092\">Professionalitzar la seva pres\u00e8ncia digital.<\/p><\/li><li data-start=\"8093\" data-end=\"8139\"><p data-start=\"8095\" data-end=\"8139\">Generar contingut aut\u00e8ntic per\u00f2 controlat.<\/p><\/li><li data-start=\"8140\" data-end=\"8182\"><p data-start=\"8142\" data-end=\"8182\">Aprofitar el talent local o sectorial.<\/p><\/li><li data-start=\"8183\" data-end=\"8236\"><p data-start=\"8185\" data-end=\"8236\">Transformar recomanacions en resultats mesurables.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605b90a elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"605b90a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mcadvertising.net\/ca\/contacte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Escriu-nos!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-45a85b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45a85b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb9a4c8\" data-id=\"cb9a4c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2799915\" data-id=\"2799915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238a5b9 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"238a5b9\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-238a5b9\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"238a5b9\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quin-tipus-de-contingut-ugc-genera-ms-vendes\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-3721\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h4 class=\"eael-accordion-tab-title\">Quin tipus de contingut UGC genera m\u00e9s vendes?<\/h4><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-3721\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"quin-tipus-de-contingut-ugc-genera-ms-vendes\"><p>Els v\u00eddeos curts, testimonis sincers i demostracions de producte en \u00fas s\u00f3n els m\u00e9s efectius.<\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"es-pot-automatitzar-una-campanya-dugc\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-3722\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h4 class=\"eael-accordion-tab-title\">Es pot automatitzar una campanya d\u2019UGC?<\/h4><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-3722\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"es-pot-automatitzar-una-campanya-dugc\"><p>S\u00ed. Hi ha eines que permeten escalar la gesti\u00f3 sense perdre el toc hum\u00e0. Nosaltres les fem servir per optimitzar tot el proc\u00e9s.  <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"funciona-lugc-per-a-marques-petites-o-locals\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-3723\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h4 class=\"eael-accordion-tab-title\">Funciona l\u2019UGC per a marques petites o locals?<\/h4><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-3723\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"funciona-lugc-per-a-marques-petites-o-locals\"><p>Molt\u00edssim. De fet, les marques locals tenen l\u2019avantatge de poder activar col\u00b7laboracions aut\u00e8ntiques amb perfils propers i accessibles. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"quina-diferncia-hi-ha-entre-ugc-i-influencer-marketing\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-3724\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h4 class=\"eael-accordion-tab-title\">Quina difer\u00e8ncia hi ha entre UGC i influencer marketing?<\/h4><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-3724\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"quina-diferncia-hi-ha-entre-ugc-i-influencer-marketing\"><p>L\u2019UGC se centra en la creaci\u00f3 de contingut. L&#8217;influencer marketing busca abast. Molts creadors d\u2019UGC no s\u00f3n influencers.  <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"puc-fer-servir-contingut-ugc-en-campanyes-publicitries\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-3725\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h4 class=\"eael-accordion-tab-title\">Puc fer servir contingut UGC en campanyes publicit\u00e0ries?<\/h4><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-3725\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"puc-fer-servir-contingut-ugc-en-campanyes-publicitries\"><p>S\u00ed, sempre que s\u2019hagin gestionat correctament els drets. A MC Advertising t\u2019ajudem amb aquest proc\u00e9s. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"lugc-sempre-ha-de-ser-remunerat\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"6\" aria-controls=\"elementor-tab-content-3726\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><h4 class=\"eael-accordion-tab-title\">L\u2019UGC sempre ha de ser remunerat?<\/h4><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-3726\" class=\"eael-accordion-content clearfix\" data-tab=\"6\" aria-labelledby=\"lugc-sempre-ha-de-ser-remunerat\"><p>No necess\u00e0riament. Algunes marques ofereixen producte a canvi de contingut. Dep\u00e8n de l\u2019inter\u00e8s de la col\u00b7laboraci\u00f3 per ambdues parts. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Contingut generat per usuaris UGC: m\u00e9s enll\u00e0 d\u2019all\u00f2 espontani Durant anys, el contingut generat per usuaris (User Generated Content o UGC) s\u2019ha associat amb la espontane\u00eftat: una ressenya positiva, una fotografia compartida per un client satisfet o un v\u00eddeo mostrant un producte en \u00fas. Per\u00f2 el 2025, aquesta visi\u00f3 ha quedat enrere. Avui, l\u2019UGC es [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-5245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contingut UGC: La Gran Tend\u00e8ncia del M\u00e0rqueting Digital el 2025<\/title>\n<meta name=\"description\" content=\"El 2025, el contingut generat per usuaris (UGC) es professionalitza com a estrat\u00e8gia clau. 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