MC Advertising:
Three generations, a legacy that transcends time
Ramon Masferrer i Solà: The Genesis of a Vision
The origin of MCadvertising lies in the vision of Ramon Masferrer i Solà, a man ahead of his time. Born in 1913, Masferrer combined his passion for photography, advertising, and the mountains to found Publicitat Montseny in 1935. From his small studio in Vic, he created campaigns that blended art and technique, offering innovative solutions that revolutionized the way advertising messages were communicated.
His commitment was not only professional but also deeply cultural. In 1934, he founded “Revista Vic,” a publication that reflected his love for the city and his desire to foster creative dialogue with the community. This magazine became a platform to promote local culture and art, establishing Masferrer as a key figure in the region’s communication landscape.
Josep Masferrer i Funoy: Business Evolution
With the arrival of the second generation, the agency underwent a significant transformation. In the 1960s, Josep Masferrer i Funoy, the founder’s son, took on a prominent role in the company. In the 1960s, Josep Masferrer i Funoy, the founder’s son, took on a leading role in the company. His business-oriented approach, combined with deep respect for his father’s legacy, led Publicitat Montseny to expand and adapt to new technologies.
Under his leadership, the agency introduced solutions such as cinema advertising using slides and illuminated urban furniture—innovations that solidified its position as a reference in Catalonia. Moreover, Josep played a key role in the professionalization of the industry, co-founding the Associació Catalana de Premsa Gratuïta (ACPG) and serving on the board of the Gremi de Publicitat de Catalunya.
Jordi Masferrer i Soler: Innovation for a Global Future
The third generation, led by Jordi Masferrer i Soler, has taken MCadvertising to a new level, blending the agency’s rich heritage with the demands of the 21st century. Under his leadership, we have embraced the digital revolution, integrating digital marketing strategies, social media, web design, and multimedia into our service offering.
Today, MCadvertising is more than just an agency; we are strategic partners for brands, helping them connect deeply with their audiences through creative and technological solutions. Our unique DNA, forged over three generations, allows us to offer an unparalleled perspective that combines tradition and innovation.
An Unmatched Legacy in Europe
With 90 years of history, MC Advertising stands as one of the oldest communication agencies in Europe. This legacy is not only a source of pride but also a testament to our ability to adapt to change and lead with vision in a constantly evolving industry.
We work with brands across all sectors, carrying out global projects that reflect our commitment to excellence, creativity, and social responsibility. Our mission is not only to communicate, but also to inspire, innovate, and create a positive impact on both our clients and society.
Looking to the Future with Passion and Purpose
At MC Advertising, every campaign is an extension of our history and our values. We believe communication is not just the exchange of messages, but a powerful tool to connect, move, and transform.
Our legacy of three generations is the foundation on which we build the future. With offices in Vic, Barcelona, and Los Angeles, we remain committed to leading the communication sector, always exploring new frontiers and pushing the boundaries of what is possible.
At MC Advertising, history, innovation, and passion come together to create something unique. This is more than an agency; it is a living tradition, a committed team, and a future full of possibilities.
