ACEITES CON HUELLA
Diezdedos
Services
- BRANDING
- SHOOTING
- DIGITAL MARKETING
Abstract
Diezdedos is an internationally recognized brand of extra virgin olive oil, renowned for the exceptional quality of its products. Rooted in its unique estate, equipped to cultivate five distinct olive varieties, Diezdedos crafts its products by combining artisanal practices with excellence, highlighting the cultural value of olive oil in the Mediterranean diet.
The challenge
To reflect the superior quality and unique properties of their new product ESENCIA, a blend that combines the five varieties from the estate. The challenge was to create a visual identity and packaging that lived up to this premium product and highlighted its connection to the land, culture, and exclusivity.
Product Identity
We designed a visual identity and packaging for ESENCIA that combines elements of the aesthetic of the Diezdedos variety labels with the sophistication of its most premium line, PAGO Diezdedos. Drawing inspiration from the visual codes of the fine spirits sector, we created a minimalist yet luxurious label with embossed and gold finishes that highlight the value of the contents. The bottle conveys elegance and exclusivity, positioning the product in the luxury sector without losing its connection to artisanal authenticity.
The launch of ESENCIA has allowed Diezdedos to strengthen its position in the premium market and highlight olive oil as a luxury cultural and healthy product. The combination of design, strategic communication, and alignment with its values has solidified the brand’s identity as a benchmark for excellence in the extra virgin olive oil sector.
Product Identity
The website, social media, and e-commerce platform designed for the brand reflect austerity, modernity, and luxury, with a visual narrative that connects the estate’s tradition with innovation and contemporary design.
FAQs
Branding builds the brand’s imaginary. Through visual codes, language and narrative, it defines how the product is perceived, elevating its value and positioning it within an aspirational and distinctive space.
Packaging goes beyond functionality: it is the first physical contact with the product. Materials, finishes and graphic composition work together to convey quality, create desire and reinforce positioning.
Creative direction ensures that every visual decision responds to a clear strategy. From concept to execution, it allows for the creation of a coherent narrative that elevates product perception.
Design acts as a value amplifier. Through details, visual balance and material choices, it transforms the product into an aspirational piece that connects emotionally with the consumer.
Digital communication extends the brand experience into the online environment. A refined and coherent narrative reinforces positioning, builds community and projects a strong, differentiated image.
