RIDE BOLD
Hebo
Services
- BRANDED CONTENT
- SOCIAL MEDIA
Abstract
Hebo is more than a gear brand for bikers: it’s a symbol of freedom, technique, and power. An undisputed reference in the world of trial, it stands out for its energetic, defiant character and its close relationship with elite figures like Toni Bou. Its universe pulses with motor excitement and its identity beats to the rhythm of asphalt and mountain.
The challenge
Our challenge: to make this strong, visceral identity impactful with attractive, coherent content deeply connected to its community, without forgetting an essential value for Hebo: protection. Safety as a silent promise in every turn.
The strategy
We created a visual and verbal narrative where rhythm, contrast, and emotion take center stage. We focused on dynamic pieces that combine image, sound, and movement, reflecting the intensity of the biking experience. The tone and language were carefully crafted to resonate with a community that pushes limits and sees Hebo as a natural extension of themselves.
Corporate colors were used as a visual anchor to reinforce brand identity, while the content featuring Toni Bou was positioned as a symbol of credibility and aspiration within the Hebo universe.
