Marketing has changed a lot in recent years. More and more, brands understand that it is no longer enough to have a good story: they need to act with consistency. This consistency becomes visible when values are integrated into the entire strategy and turned into actions. Among these values, sustainability has moved from being a commercial argument to becoming an essential requirement.
Sustainability is not a slogan: it is an attitude that can be seen and experienced.
The latest data clearly show this change in habits: in 2025, almost half of Catalan consumers include organic products in their shopping basket. Specifically, 47.5% regularly trust them; almost 30% consume them weekly, and 6% incorporate them into their daily lives. There is also a notable expansion of organic agricultural land: more than 284,000 hectares, especially in sectors such as vineyards and olive groves, are already working with sustainable production criteria. This context has made organic products move from being a symbolic gesture to becoming a strategic asset for any brand that wants to connect with a demanding and conscious audience.
Organic products as a branding tool
When we talk about organic products in marketing, we are not just talking about a type of offer; we are talking about a way of doing things. These products have a double function: they convey tangible values and, at the same time, reinforce the perception of a brand that is aligned with its time. Compostable packaging, a reusable branded bottle, or a corporate gift made with recycled materials say much more than it seems. Without words, they project commitment and innovation.
How to incorporate sustainability into your strategy
At MC Advertising (Publicidad Montseny) we have seen that the companies that make a difference are those that integrate sustainability as part of their DNA, not as a one-off campaign. It is a decision reflected in three areas:
Materials: choosing eco-friendly and responsible options.
Transparency: explaining the reason behind each action and its real impact.
Storytelling: linking to reforestation, circular economy, or local production projects and sharing that story.
When this happens, brands stop talking only about products and start talking about purpose. And that purpose builds trust and loyalty.
Brands with a real environmental commitment are the ones that create stronger bonds with their customers.
When a product tells a story
The future depends on the product speaking for itself. Who made it? How? What positive impact does it generate? These stories give meaning to the object and turn it into an experience. When a consumer understands that what they buy is part of a chain of values, their relationship with the brand changes.
Authenticity + consistency + action = meaningful sustainable marketing.
The growth of organic product consumption in Catalonia is an opportunity. Brands that commit to this path and know how to communicate it well manage to stand out and gain relevance. At MC Advertising (Publicidad Montseny) we help you turn this commitment into real, creative, and memorable strategies for projects with both national and international reach.
Why are organic products important for brands?
Because they convey commitment, responsibility, and genuine values. They are no longer a trend, but a way to connect with increasingly demanding consumers.
What benefits does sustainable marketing bring to a company?
It builds trust, improves brand reputation, and fosters customer loyalty. In addition, it sets the company apart in a market saturated with conventional commercial messages.
How can brands incorporate sustainability in an authentic way?
By choosing responsible materials, being transparent about their impact, and engaging in real initiatives such as local production or the circular economy.
Is it profitable to bet on organic products?
Yes. Data show a clear growth in organic consumption in Catalonia. Brands that adapt can open new markets and build loyalty among a value-driven audience.
Does MC Advertising offer sustainable marketing services?
Yes. We help brands build real and creative strategies that integrate sustainability as a differentiating asset in their communication and brand identity.
How can an agency like MC Advertising help in this field?
From Vic, we help brands clearly communicate their commitment to digital privacy through SEO strategies, digital campaigns, branded content, and reputation positioning.
