COMMITTED TO YOUR HEALTH
Hestia Health
Services
- BRANDING
- DESIGN
- WEB DESIGN
- SIGNAGE
- DIGITAL COMMUNICATION
Abstract
Hestia Health specializes in intermediate care and mental health. A comprehensive care model focused on care and improving people’s quality of life. From MC Advertising, we developed a brand redefinition process, redesign of the corporate identity and its deployment across multiple physical and digital supports. A coherent visual system that strengthens positioning and structures its communication in a clear and consistent way.
The challenge
To create a corporate identity capable of reflecting the evolution of the group under a new naming —Hestia Health— and to articulate a clear and coherent brand system that unifies its communication and projects a contemporary, close and professional model of care across all its touchpoints.
A clear and contemporary identity
The redesign of the corporate identity maintains the structural formal elements, but makes them more accessible and closer, with softer contours and better adapted to digital environments. The image also becomes more approachable thanks to chromatic synthesis, where the greatest transformative impact occurs.
The combined use of a deep blue, associated with trust and healthcare professionalism, and a soft green, which introduces a human dimension linked to well-being and care, reinforces this new identity.
This combination builds a balanced, contemporary and easily recognizable visual language.
Each support acts as a natural extension of the brand, reinforcing its presence and ensuring a clear and consistent visual communication.
Welcome Pack
To support the implementation of the new brand, a welcome pack was developed for the internal team. A set of pieces designed to present the corporate identity and facilitate its understanding and adoption within the organization.
An internal communication tool designed to reinforce corporate culture and strengthen the sense of belonging to the shared project.
Signage to guide and support
The project includes the development of a signage system designed to facilitate orientation within healthcare spaces and reinforce the presence of the new identity.
The pieces combine informational clarity and visual coherence, helping patients, professionals and families to easily locate different areas and services. This system improves the user experience within the centers and contributes to creating more accessible, understandable and friendly environments.
Digital presence and continuous communication
The new identity extends into the digital environment through the development of a new website and the activation of the corporate profile on LinkedIn.
These channels function as spaces for presentation and communication where the organization shares initiatives, activities and projects linked to its care activity and the improvement of the quality of life of patients and communities, thus reflecting the dynamic nature of the organization.
The project is completed with the development of an internal communication platform that facilitates internal management and access to corporate materials, optimizing coordination between teams and ensuring a coherent application of the identity throughout the organization.
A brand system that connects spaces, teams and communication under a coherent identity, designed to accompany patients, professionals and families.
