Organic products and marketing: a new way to connect with consumers
Marketing has changed a lot in recent years. More and more, brands understand that it is no longer enough to have a good story: they need to act with consistency. This consistency becomes visible when values are integrated into the entire strategy and turned into actions. Among these values, sustainability has moved from being a […]
Artificial Intelligence in Corporate Communication: Efficiency, Challenges, and Opportunities
A new paradigm for smarter and more strategic communication The rise of artificial intelligence (AI) is redefining corporate communication from the ground up. At MC Advertising, with over 90 years leading transformational change in the sector, we are witnessing how this technology is no longer a trend, but a key driver of competitiveness, efficiency, and […]
From Brands to Movements: How to Build a Brand Purpose That Transcends the Product
In a world saturated with options, where technological innovation and quality are basic requirements, the brands that endure are not simply those that sell more: they are those capable of building purposes that connect emotionally, culturally, and socially with their audiences. At MC Advertising, with more than 90 years of experience in strategic communication, we […]
MC Advertising at the MoMA: Innovation, Legacy, and Future Vision in the Cradle of Global Creativity
A strategic immersion in the heart of contemporary culture At MC Advertising, we know that shaping the future of communication requires being in direct contact with the hubs where world-changing ideas originate. That’s why part of our team recently traveled to New York to visit the Museum of Modern Art (MoMA), a global epicenter of […]
