GEO (Generative Engine Optimization): Complete guide to the new digital positioning
What is GEO and why does it define the future of online positioning? We are living through a silent but powerful revolution in the world of digital marketing. GEO (Generative Engine Optimization) is emerging as a key new discipline, derived from SEO but adapted to the behavior of generative AIs such as ChatGPT, Gemini, or […]
Strategic branding: the path toward a purpose-driven identity
In an increasingly competitive environment, standing out as a brand is no longer just an advantage: it’s a necessity. Strategic branding has become the essential tool to build not only an image, but a solid identity that connects with people, inspires emotion, and endures over time. Unlike traditional branding, which focuses mainly on visuals, the […]
The Power of UGC Content: The Major Digital Marketing Trend of 2025
User-Generated Content (UGC): beyond the spontaneous For years, user-generated content (User Generated Content o UGC) has been associated with spontaneity: a positive review, a photo shared by a happy customer, or a video showing a product in use. But in 2025, that perception is outdated. Today, UGC has become a high-impact professional tool, managed by […]
Strategic Digital Marketing: how to grow your brand online
Why is it important to have a digital marketing strategy today? Nowadays, being on the internet is not enough. Many brands have social media accounts, a website, or even run advertising campaigns. But without a plan behind it, those efforts may not generate real results. This is where strategic digital marketing comes in: a set […]
The ideas redefining marketing in 2025
In 2025, marketing is no longer about big budgets or spectacular campaigns. What truly makes a difference are powerful ideas, authentic values, and the ability to connect emotionally with people. Every year, Business Insider selects the 25 most influential CMOs in the world, leaders who don’t just do marketing, but transform cultures, inspire movements, and […]
Organic products and marketing: a new way to connect with consumers
Marketing has changed a lot in recent years. More and more, brands understand that it is no longer enough to have a good story: they need to act with consistency. This consistency becomes visible when values are integrated into the entire strategy and turned into actions. Among these values, sustainability has moved from being a […]
Digital privacy: challenges and opportunities for brands and companies in Catalonia
Hyperconnectivity and the massive arrival of artificial intelligence have made digital privacy one of the key issues of 2025.
Artificial Intelligence in Corporate Communication: Efficiency, Challenges, and Opportunities
A new paradigm for smarter and more strategic communication The rise of artificial intelligence (AI) is redefining corporate communication from the ground up. At MC Advertising, with over 90 years leading transformational change in the sector, we are witnessing how this technology is no longer a trend, but a key driver of competitiveness, efficiency, and […]
From Brands to Movements: How to Build a Brand Purpose That Transcends the Product
In a world saturated with options, where technological innovation and quality are basic requirements, the brands that endure are not simply those that sell more: they are those capable of building purposes that connect emotionally, culturally, and socially with their audiences. At MC Advertising, with more than 90 years of experience in strategic communication, we […]
MC Advertising at the MoMA: Innovation, Legacy, and Future Vision in the Cradle of Global Creativity
A strategic immersion in the heart of contemporary culture At MC Advertising, we know that shaping the future of communication requires being in direct contact with the hubs where world-changing ideas originate. That’s why part of our team recently traveled to New York to visit the Museum of Modern Art (MoMA), a global epicenter of […]