CIVIA

VITALITY IN EVERY DETAIL

Services

Abstract

CIVIA promotes a new way of enjoying healthy food through organic, gluten-free, and locally sourced granolas. Products crafted with organic ingredients and green energy, reflecting a genuine commitment to sustainability. At MC Advertising, we developed an integrated ecosystem —visual identity, packaging, catalogue, social media, and website— that brings coherence to its proposal and clearly conveys its philosophy: Vamos al Grano .

The challenge

The challenge was to give CIVIA a solid and coherent identity, recognizable across every touchpoint: from the shelf to the digital environment. Packaging needed to stand out among healthy options, while the visual identity and website consolidated a distinctive, versatile universe. The key: a brand language able to identify, differentiate, and clearly project its purpose.

A young, fresh, and organic identity designed to connect naturally with the consumer. Friendly and approachable in tone, with strong visual impact on the shelf thanks to a luminous color palette. Organic shapes add a relaxed feel, while the typeface —powerful yet accessible— positions the brand at a high level of quality.

Visible authenticity

Packaging was conceived as the product’s best introduction: packs that immediately transmit vitality and quality. The visual composition reinforces the organic character, while graphic hierarchy ensures clarity and readability. Each variety finds its own personality in color, creating a recognizable whole that conveys coherence and shelf appeal.

The catalogue complements this system as an editorial tool, reinforcing the narrative and projecting consistency in every detail.

Digital presence

The visual approach on social media was designed as a natural extension of the identity, with a feed that communicates freshness, vitality, and closeness. The layout creates a harmonious mosaic where images, typography, and color palettes coexist in balance.

The website was conceived as a clear and functional space, able to translate the brand’s identity into the digital environment with consistency. Its structure was designed with usability in mind, ensuring smooth navigation and delivering an intuitive, pleasant user experience. The result is a digital environment where design and functionality intertwine to transmit quality, trust, and proximity.