COMEXI

BETTER PACKAGING. BETTER WORLD

Services

Abstract

COMEXI, a global leader in flexible packaging solutions, drives a strategic communication approach that reflects its commitment to innovation, training, and sustainability. At MC Advertising, we supported this international projection through integrated internal and external communication actions. The CTEC represents the convergence of this vision: a space that embodies the brand’s purpose and enhances its connection with the industry.

The challenge

The challenge was to coherently integrate all COMEXI communication materials across various platforms, aligning its global presence with the demands of the flexible packaging sector. The creation of the CTEC presented an additional challenge: to provide the new center with a visual and narrative identity that would make it an inspiring, functional space aligned with the brand’s values and legacy.

Functionality and Aesthetics

We designed the graphic and signage elements for the CTEC, combining functionality and aesthetics with a strategic brand focus. We created clear, high-impact signage adapted to the center’s open space and respectful of the industrial environment. Key messages were incorporated to immerse visitors in the COMEXI culture, reinforcing a sense of belonging and motivation.

The CTEC is not just a technology center; it is a statement of COMEXI’s principles, a bridge between its legacy and the future of flexible packaging.

Comprehensive and Transmedia Deployment

At MC Advertising, we took on the challenge of unifying and integrating COMEXI’s key messages across all communication levels: from international trade fairs to the signage of its headquarters. The goal was to build a strong, coherent narrative aligned with its technological evolution and sector commitment

A coherent visual implementation that unifies spaces, messages, and experiences to clearly project COMEXI’s positioning, strengthening its identity and consolidating a vibrant and committed corporate culture.