Visual identity for Maradona Academy

THE ORIGIN OF A LEGEND

Maradona Academy

Services

Abstract

Maradona Academy is a football academy inspired by the principles and passion that made the legend Diego Maradona stand out in this sport. Its mission is to professionalize young talents through a unique methodology that enhances the player’s overall development, with a special emphasis on creativity and individual expression with the ball. In a context where early professionalization limits spontaneity, the academy creates spaces for players to solve game situations in an original and effective way, without losing sight of the collective spirit and emotion that define football.

The challenge

To create a visual identity for Maradona Academy that reflects the greatness of its inspiration, Diego Maradona, and stands out as an innovative and professional academy, capable of combining tradition, prestige, and modernity.

The Visual Identity System

The logo, designed as a crest, becomes a central emblem that not only represents the brand but is also used on the students’ kits, reinforcing a sense of belonging. The colors of the Argentine national team and the iconic number ten, symbol of Maradona’s legend, are integrated to convey the spirit of football and passion for the sport.

The golden tone adds a touch of prestige and excellence, while the wide, modern typography reflects clarity and confidence. The moving line, inspired by pitch markings, brings dynamism to the visual system, highlighting key information and giving the brand a solid and energetic personality.

Promotional Materials and Visual Strategy

The visual system designed for Maradona Academy is reflected in all promotional materials, from catalogs and flyers to their website, creating a consistent and recognizable graphic identity. The dynamic line used in the designs links all elements, reinforcing cohesion and projecting a professional, sporty brand image.

The brand’s photoshoot and video reportage, along with animated assets, convey freshness and professionalism, highlighting the technological innovations the academy uses to enhance each student’s skills. These tools not only showcase the academy’s technical and creative approach but also communicate its commitment to the comprehensive development of future talents.

Maradona Academy demonstrates how the power of a symbol and a dynamic visual system can transform brand communication into a unique and inspiring experience.