{"id":3668,"date":"2025-05-06T12:43:02","date_gmt":"2025-05-06T10:43:02","guid":{"rendered":"https:\/\/mcadvertising.net\/projects\/technal\/"},"modified":"2026-04-15T12:47:18","modified_gmt":"2026-04-15T10:47:18","slug":"technal","status":"publish","type":"page","link":"https:\/\/mcadvertising.net\/en\/projects\/technal\/","title":{"rendered":"Technal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3668\" class=\"elementor elementor-3668 elementor-2452\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd28956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd28956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-755341e\" data-id=\"755341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242ae9e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"242ae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WATA BOOK 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1bae4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b1bae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592cb08 elementor-widget elementor-widget-video\" data-id=\"592cb08\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/web90.mcadvertising.net\/wp-content\/uploads\/2025\/04\/DIEZDEDOS_VIDEO_2.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4da74f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4da74f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-775046c\" data-id=\"775046c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f596abe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f596abe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9b7f5 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5a9b7f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">EDITORIAL DESIGN<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-508645d\" data-id=\"508645d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b10c700 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b10c700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e6da5 elementor-widget elementor-widget-text-editor\" data-id=\"05e6da5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2024, the third edition of the WATA \u2013 World Architecture Awards, sponsored by Technal, Sapa, and Domal, was held. The competition not only recognizes outstanding architectural projects but also highlights how aluminum window and door systems are integrated into spaces that foster new ways of living, working, and interacting with the environment. The book published to commemorate the awards has become, with each edition, a window into talent, innovation, and emerging architectural trends.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aadec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aadec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd2d9e0\" data-id=\"bd2d9e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e5115 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"28e5115\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b2158 elementor-widget elementor-widget-text-editor\" data-id=\"e4b2158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintaining the visual consistency of previous editions, preserving the established graphic identity, but incorporating slight variations that give this third edition its own personality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53901e0 elementor-widget elementor-widget-image\" data-id=\"53901e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"1008\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png\" class=\"attachment-full size-full wp-image-3511\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png 1400w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1-300x216.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1-1024x737.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1-768x553.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ee2943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ee2943\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5436d54\" data-id=\"5436d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ed840 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d7ed840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A window open to the world<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0902b41 elementor-widget elementor-widget-text-editor\" data-id=\"0902b41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The cover retains the distinctive black frame, a direct metaphor for the product\u2014aluminum profiles\u2014and a symbol of openness to the world. This frame interacts with an evocative sky that represents creativity, global reach, and the infinite possibilities of conscious design. In this edition, the message of sustainability has been reinforced. The book&#8217;s layout follows a clean, grid-like structure that gives prominence to the images and clearly organizes the content. Each page is designed to highlight the winning projects and their contexts, solidifying WATA as a valuable resource for research and reflection on contemporary trends and lifestyles.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9f807 elementor-widget elementor-widget-text-editor\" data-id=\"3b9f807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using the Pantone Color of the Year, as in the previous edition, has been key to visually aligning the project with the pulse of current creative trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d08883\" data-id=\"0d08883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4514ae5 elementor-widget elementor-widget-image\" data-id=\"4514ae5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1041\" height=\"936\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-3-copia.png\" class=\"attachment-full size-full wp-image-3513\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-3-copia.png 1041w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-3-copia-300x270.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-3-copia-1024x921.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-3-copia-768x691.png 768w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1287e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1287e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b552a04\" data-id=\"b552a04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f1270 elementor-widget elementor-widget-image\" data-id=\"23f1270\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1300\" height=\"936\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-2.png\" class=\"attachment-full size-full wp-image-3515\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-2.png 1300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-2-300x216.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-2-1024x737.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-2-768x553.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-084a3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084a3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f42540\" data-id=\"4f42540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cffcee elementor-widget elementor-widget-heading\" data-id=\"7cffcee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A visual and human compendium<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8b624 elementor-widget elementor-widget-text-editor\" data-id=\"6b8b624\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The client&#8217;s carefully curated photographic selection and the meticulous coordination of texts and materials make this project a collective reflection of collaborative work among people from diverse cultures, disciplines, and perspectives. WATA 2024 is not only a recognition of quality architecture, but also an example of how <a href=\"https:\/\/mcadvertising.net\/en\/services\/#production\">editorial design <\/a>can amplify the value of a global, inclusive, and profoundly human message. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a93d51\" data-id=\"0a93d51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-423f72b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423f72b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e178e93\" data-id=\"e178e93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d0422e elementor-widget elementor-widget-heading\" data-id=\"6d0422e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7591b85 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"7591b85\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-7591b85\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"7591b85\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-does-editorial-design-bring-to-a-brands-communication\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-1231\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What does editorial design bring to a brand\u2019s communication?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1231\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"what-does-editorial-design-bring-to-a-brands-communication\"><p><span style=\"font-weight: 400;\">Editorial design allows structuring and shaping content in a clear and engaging way. It transforms information into a visual experience that reinforces the brand\u2019s positioning. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"why-is-it-important-to-take-care-of-visual-narrative-in-corporate-publications\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-1232\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Why is it important to take care of visual narrative in corporate publications?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1232\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"why-is-it-important-to-take-care-of-visual-narrative-in-corporate-publications\"><p><span style=\"font-weight: 400;\">A well-defined visual narrative guides the reading and brings coherence to the content. It allows transmitting brand values in an organised way, generating a more solid and memorable experience. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-role-does-design-play-in-enhancing-technical-or-specialised-content\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-1233\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What role does design play in enhancing technical or specialised content?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1233\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"what-role-does-design-play-in-enhancing-technical-or-specialised-content\"><p><span style=\"font-weight: 400;\">Design facilitates understanding and organises information hierarchy. Through clear and balanced layouts, it turns complex content into accessible and engaging pieces. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"cmo-influye-la-coherencia-grfica-en-publicaciones-peridicas\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-1234\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">\u00bfC\u00f3mo influye la coherencia gr\u00e1fica en publicaciones peri\u00f3dicas?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1234\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"cmo-influye-la-coherencia-grfica-en-publicaciones-peridicas\"><p><span style=\"font-weight: 400;\">Graphic consistency ensures continuity between editions. It allows consolidating a recognisable identity while maintaining a balance between consistency and evolution. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"why-is-editorial-design-key-in-a-brands-international-projection\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-1235\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Why is editorial design key in a brand\u2019s international projection?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1235\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"why-is-editorial-design-key-in-a-brands-international-projection\"><p><span style=\"font-weight: 400;\">Editorial design acts as a global communication vehicle. A carefully crafted visual proposal conveys professionalism, clarity and positioning across different contexts and markets. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c741886 elementor-widget elementor-widget-html\" data-id=\"c741886\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function() {\r\n  const toggles = document.querySelectorAll('.elementor-toggle');\r\n\r\n  toggles.forEach(toggle => {\r\n    toggle.addEventListener('click', function(e) {\r\n      const clickedHeader = e.target.closest('.elementor-tab-title');\r\n      if (!clickedHeader) return; \r\n      setTimeout(() => {\r\n        \r\n        document.querySelectorAll('.elementor-tab-title.elementor-active').forEach(openHeader => {\r\n          if (openHeader !== clickedHeader) {\r\n            openHeader.classList.remove('elementor-active');\r\n            const content = openHeader.nextElementSibling;\r\n            if (content && content.style.display !== 'none') {\r\n              content.style.display = 'none';\r\n            }\r\n          }\r\n        });\r\n      }, 150); \r\n    });\r\n  });\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WATA BOOK 2024 Technal https:\/\/web90.mcadvertising.net\/wp-content\/uploads\/2025\/04\/DIEZDEDOS_VIDEO_2.webm Services EDITORIAL DESIGN Abstract In 2024, the third edition of the WATA \u2013 World Architecture Awards, sponsored by Technal, Sapa, and Domal, was held. The competition not only recognizes outstanding architectural projects but also highlights how aluminum window and door systems are integrated into spaces that foster new ways of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3640,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3668","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technal WATA Book 2024 | Architectural Editorial Design<\/title>\n<meta name=\"description\" content=\"Design and layout of the WATA Book 2024 for Technal. A strong visual identity that reflects sustainability, cutting-edge architecture, and editorial excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcadvertising.net\/en\/projects\/technal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technal WATA Book 2024 | Architectural Editorial Design\" \/>\n<meta property=\"og:description\" content=\"Design and layout of the WATA Book 2024 for Technal. A strong visual identity that reflects sustainability, cutting-edge architecture, and editorial excellence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mcadvertising.net\/en\/projects\/technal\/\" \/>\n<meta property=\"og:site_name\" content=\"MC Advertising.net\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T10:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1008\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/\",\"name\":\"Technal WATA Book 2024 | Architectural Editorial Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Mockup-1.png\",\"datePublished\":\"2025-05-06T10:43:02+00:00\",\"dateModified\":\"2026-04-15T10:47:18+00:00\",\"description\":\"Design and layout of the WATA Book 2024 for Technal. A strong visual identity that reflects sustainability, cutting-edge architecture, and editorial excellence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Mockup-1.png\",\"contentUrl\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Mockup-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/technal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/proyectos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Technal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/\",\"name\":\"MC Advertising\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#organization\",\"name\":\"MC Advertising\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/LOGO_MC-r.png\",\"contentUrl\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/LOGO_MC-r.png\",\"width\":1200,\"height\":173,\"caption\":\"MC Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mcadvertising\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mcadvertising_net\",\"https:\\\/\\\/www.youtube.com\\\/@mc.advertising\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Technal WATA Book 2024 | Architectural Editorial Design","description":"Design and layout of the WATA Book 2024 for Technal. A strong visual identity that reflects sustainability, cutting-edge architecture, and editorial excellence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mcadvertising.net\/en\/projects\/technal\/","og_locale":"en_US","og_type":"article","og_title":"Technal WATA Book 2024 | Architectural Editorial Design","og_description":"Design and layout of the WATA Book 2024 for Technal. A strong visual identity that reflects sustainability, cutting-edge architecture, and editorial excellence.","og_url":"https:\/\/mcadvertising.net\/en\/projects\/technal\/","og_site_name":"MC Advertising.net","article_modified_time":"2026-04-15T10:47:18+00:00","og_image":[{"width":1400,"height":1008,"url":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mcadvertising.net\/en\/projects\/technal\/","url":"https:\/\/mcadvertising.net\/en\/projects\/technal\/","name":"Technal WATA Book 2024 | Architectural Editorial Design","isPartOf":{"@id":"https:\/\/mcadvertising.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mcadvertising.net\/en\/projects\/technal\/#primaryimage"},"image":{"@id":"https:\/\/mcadvertising.net\/en\/projects\/technal\/#primaryimage"},"thumbnailUrl":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png","datePublished":"2025-05-06T10:43:02+00:00","dateModified":"2026-04-15T10:47:18+00:00","description":"Design and layout of the WATA Book 2024 for Technal. A strong visual identity that reflects sustainability, cutting-edge architecture, and editorial excellence.","breadcrumb":{"@id":"https:\/\/mcadvertising.net\/en\/projects\/technal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mcadvertising.net\/en\/projects\/technal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mcadvertising.net\/en\/projects\/technal\/#primaryimage","url":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png","contentUrl":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/05\/Mockup-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mcadvertising.net\/en\/projects\/technal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mcadvertising.net\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/mcadvertising.net\/en\/proyectos\/"},{"@type":"ListItem","position":3,"name":"Technal"}]},{"@type":"WebSite","@id":"https:\/\/mcadvertising.net\/en\/#website","url":"https:\/\/mcadvertising.net\/en\/","name":"MC Advertising","description":"","publisher":{"@id":"https:\/\/mcadvertising.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mcadvertising.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mcadvertising.net\/en\/#organization","name":"MC Advertising","url":"https:\/\/mcadvertising.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mcadvertising.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/06\/LOGO_MC-r.png","contentUrl":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/06\/LOGO_MC-r.png","width":1200,"height":173,"caption":"MC Advertising"},"image":{"@id":"https:\/\/mcadvertising.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mcadvertising\/","https:\/\/www.instagram.com\/mcadvertising_net","https:\/\/www.youtube.com\/@mc.advertising"]}]}},"_links":{"self":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/3668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/comments?post=3668"}],"version-history":[{"count":5,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/3668\/revisions"}],"predecessor-version":[{"id":6155,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/3668\/revisions\/6155"}],"up":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/3640"}],"wp:attachment":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/media?parent=3668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}