{"id":4893,"date":"2025-10-14T08:30:40","date_gmt":"2025-10-14T06:30:40","guid":{"rendered":"https:\/\/mcadvertising.net\/projects\/onnera\/"},"modified":"2026-04-15T11:06:26","modified_gmt":"2026-04-15T09:06:26","slug":"onnera","status":"publish","type":"page","link":"https:\/\/mcadvertising.net\/en\/projects\/onnera\/","title":{"rendered":"Onnera"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4893\" class=\"elementor elementor-4893 elementor-4810\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd28956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd28956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-755341e\" data-id=\"755341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242ae9e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"242ae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLEAN DESIGN. CLEAR IDENTITY. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1bae4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b1bae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ONNERA Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c2b52 elementor-widget elementor-widget-video\" data-id=\"a9c2b52\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/web90.mcadvertising.net\/wp-content\/uploads\/2025\/04\/HEBO_VIDEO.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4da74f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4da74f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-775046c\" data-id=\"775046c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f596abe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f596abe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9b7f5 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5a9b7f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PACKAGING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">DESIGN<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">EDITORIAL DESIGN<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-508645d\" data-id=\"508645d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b10c700 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b10c700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e6da5 elementor-widget elementor-widget-text-editor\" data-id=\"05e6da5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ONNERA Group is an international business group that brings together brands specializing in industrial and professional machinery solutions. Recognized for its innovation and global reach, it serves demanding sectors such as hotels, hospitals, and nursing homes.  La lavander\u00eda <\/span><b>laundry <\/b><span style=\"font-weight: 400;\">\u2014washing, drying, and ironing\u2014 is one of its main areas, developed through leading brands. At MC Advertising we have collaborated with them on design, branding, and editorial design projects, creating catalogues, brochures, and other materials that strengthen their identity and international visibility. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aadec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aadec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd2d9e0\" data-id=\"bd2d9e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e5115 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"28e5115\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b2158 elementor-widget elementor-widget-text-editor\" data-id=\"e4b2158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To develop a graphic architecture that would provide each of the group\u2019s brands dedicated to industrial laundry solutions with its own identity. Applied to catalogues and other materials, it had to offer a distinctive image that, in addition to reinforcing their positioning and international projection, supported commercial activity by visually and coherently highlighting each brand\u2019s strengths and value. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1287e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1287e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b552a04\" data-id=\"b552a04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ee2943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ee2943\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5436d54\" data-id=\"5436d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f25349c elementor-widget elementor-widget-image\" data-id=\"f25349c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"51\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/DOMUS-LOGO-300x51.png\" class=\"attachment-medium size-medium wp-image-4823\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/DOMUS-LOGO-300x51.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/DOMUS-LOGO.png 369w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0902b41 elementor-widget elementor-widget-text-editor\" data-id=\"0902b41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Domus, a benchmark in Spain with international projection, offers industrial and self-service laundry solutions. For its <a href=\"https:\/\/mcadvertising.net\/en\/services\/#production\">catalogues and editorial materials<\/a> we introduced a paint explosion in greens and blues that evokes the washing process. A visual resource that associates green with energy efficiency and blue with cleanliness and care, creating a distinctive and memorable identity that enhances the brand\u2019s positioning.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252fca3 elementor-widget elementor-widget-text-editor\" data-id=\"252fca3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A piece of applied visual communication that transforms technical detail into effective printed materials, aligned with Domus\u2019s global positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d08883\" data-id=\"0d08883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4514ae5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4514ae5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"424\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/DOMUS.webp\" class=\"attachment-full size-full wp-image-4826\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/DOMUS.webp 600w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/DOMUS-300x212.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f1270 elementor-widget elementor-widget-image\" data-id=\"23f1270\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-scaled.webp\" class=\"attachment-full size-full wp-image-4820\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-scaled.webp 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-300x200.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-1024x683.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-768x512.webp 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-1536x1024.webp 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Domus-diptic-2048x1365.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4344c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4344c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59154c3\" data-id=\"59154c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d70e50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d70e50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27749ff\" data-id=\"27749ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-989a121 elementor-widget elementor-widget-image\" data-id=\"989a121\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Danube-logo2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e9dd0 elementor-widget elementor-widget-text-editor\" data-id=\"41e9dd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From its headquarters in France, Danube acts as a global benchmark in industrial laundry solutions focused on maximum hygiene. Its claim, \u201cBecause your health matters to us,\u201d synthesizes its commitment to safety in critical environments. Among its developments, solutions for clean rooms stand out, where machines ensure separate input and output circuits to avoid cross-contamination.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c13c455\" data-id=\"c13c455\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-abd2a6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abd2a6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dba6d3e\" data-id=\"dba6d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65c90b6\" data-id=\"65c90b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002a13c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"002a13c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In editorial design and communication we developed catalogues and printed materials that translate these values into a visual language built with clean images, wide white spaces, and a palette of blues and greys that reinforces the idea of cleanliness and care.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf60be9 elementor-widget elementor-widget-image\" data-id=\"bf60be9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"532\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Danube-catalogo-triptic.webp\" class=\"attachment-full size-full wp-image-4868\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Danube-catalogo-triptic.webp 1230w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Danube-catalogo-triptic-300x130.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Danube-catalogo-triptic-1024x443.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Danube-catalogo-triptic-768x332.webp 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf95dc2 elementor-widget elementor-widget-video\" data-id=\"bf95dc2\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/web90.mcadvertising.net\/wp-content\/uploads\/2025\/04\/HEBO_VIDEO.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d060ab3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d060ab3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d2d383\" data-id=\"5d2d383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8d3fe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8d3fe4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9fceb2d\" data-id=\"9fceb2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d92be elementor-widget elementor-widget-text-editor\" data-id=\"59d92be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When planning each project we seek to ensure that design expresses each brand\u2019s identity consistently with its different targets and stakeholders. Editorial communication translates these principles into visual resources: colors that evoke respect for the environment and energy efficiency, compositions that convey global vision and technology, and a graphic language that expresses innovation and durability. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d235a94\" data-id=\"d235a94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6c47159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c47159\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0784932\" data-id=\"0784932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c61fb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c61fb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7215a0c\" data-id=\"7215a0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20cdf95 elementor-widget elementor-widget-image\" data-id=\"20cdf95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"430\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-tarifa.webp\" class=\"attachment-large size-large wp-image-4847\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-tarifa.webp 614w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-tarifa-300x210.webp 300w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b4242e\" data-id=\"3b4242e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a6d996 elementor-widget elementor-widget-image\" data-id=\"8a6d996\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"52\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primmer-1-300x52.png\" class=\"attachment-medium size-medium wp-image-4850\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primmer-1-300x52.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primmer-1.png 383w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fedb216 elementor-widget elementor-widget-text-editor\" data-id=\"fedb216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Primer represents the group\u2019s most accessible and versatile proposal in industrial laundry solutions, a range designed to offer reliable and functional performance with a fresh and attractive image.<\/span><\/p><p><span style=\"font-weight: 400;\">The catalogues and printed materials we developed for the brand translate these values through the use of ochre and turquoise, generating a vibrant contrast that enhances its youthful personality and reinforces its close and distinctive character within the sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc1638 elementor-widget elementor-widget-image\" data-id=\"6bc1638\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"684\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-portada-1.webp\" class=\"attachment-full size-full wp-image-4844\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-portada-1.webp 1230w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-portada-1-300x167.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-portada-1-1024x569.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Primer-portada-1-768x427.webp 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a0ab77f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0ab77f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be27fd\" data-id=\"8be27fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-98b2f16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b2f16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-da2f33c\" data-id=\"da2f33c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f6ed6f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8f6ed6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Fagor-logo-2.png\" class=\"attachment-medium size-medium wp-image-4886\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69f11c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b69f11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fagor is a consolidated, recognized, and pioneering brand in the sector, with a track record that combines quality and technology in its industrial laundry solutions. Among its various divisions, we focused our work on the industrial one, where we developed design projects that reflect this union between technical excellence and technological progress. The catalogues and editorial materials created translate these values into a clean and structured design, with visual resources that highlight the robustness and connectivity of its equipment and transform its industrial leadership into a coherent and contemporary image.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7face elementor-widget elementor-widget-image\" data-id=\"4c7face\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1231\" height=\"879\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Fagor-2.webp\" class=\"attachment-full size-full wp-image-4859\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Fagor-2.webp 1231w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Fagor-2-300x214.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Fagor-2-1024x731.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Fagor-2-768x548.webp 768w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-22b9c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b9c40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b8d3fe\" data-id=\"2b8d3fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ca7c16 elementor-widget elementor-widget-heading\" data-id=\"3ca7c16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8a28b elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"bb8a28b\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-bb8a28b\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"bb8a28b\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"why-is-coherent-visual-communication-key-in-multi-brand-groups\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-1961\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Why is coherent visual communication key in multi-brand groups?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1961\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"why-is-coherent-visual-communication-key-in-multi-brand-groups\"><p><span style=\"font-weight: 400;\">Well-structured visual communication makes it possible to unify the discourse of different brands under a single strategic umbrella. This strengthens the group\u2019s global identity, improves recognition and facilitates understanding of its value proposition across all markets. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-does-editorial-design-bring-to-industrial-and-technical-environments\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-1962\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What does editorial design bring to industrial and technical environments?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1962\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"what-does-editorial-design-bring-to-industrial-and-technical-environments\"><p><span style=\"font-weight: 400;\">Editorial design translates complex information into clear, accessible and well-structured content. Through good layout, readability is improved, decision-making is facilitated and the user experience in commercial materials is optimized. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-does-graphic-design-influence-the-perception-of-technological-brands\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-1963\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">How does graphic design influence the perception of technological brands?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1963\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"how-does-graphic-design-influence-the-perception-of-technological-brands\"><p><span style=\"font-weight: 400;\">Graphic design helps convey values such as innovation, precision and reliability. A coherent and well-executed visual line reinforces brand credibility and projects a solid image in highly competitive environments. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"why-is-it-important-to-adapt-communication-to-different-customer-profiles\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-1964\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Why is it important to adapt communication to different customer profiles?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1964\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"why-is-it-important-to-adapt-communication-to-different-customer-profiles\"><p><span style=\"font-weight: 400;\">Each audience has different needs and levels of knowledge. Well-designed communication makes it possible to adjust the message and content structure to facilitate understanding and maximize its commercial impact. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-role-does-layout-play-in-the-effectiveness-of-commercial-materials\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-1965\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What role does layout play in the effectiveness of commercial materials?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-1965\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"what-role-does-layout-play-in-the-effectiveness-of-commercial-materials\"><p><span style=\"font-weight: 400;\">Layout organizes information in a logical and hierarchical way, guiding reading and highlighting key elements. This not only improves the visual experience, but also increases the effectiveness of materials as a sales tool. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43421b7 elementor-widget elementor-widget-html\" data-id=\"43421b7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function() {\r\n  const toggles = document.querySelectorAll('.elementor-toggle');\r\n\r\n  toggles.forEach(toggle => {\r\n    toggle.addEventListener('click', function(e) {\r\n      const clickedHeader = e.target.closest('.elementor-tab-title');\r\n      if (!clickedHeader) return; \r\n      setTimeout(() => {\r\n        \r\n        document.querySelectorAll('.elementor-tab-title.elementor-active').forEach(openHeader => {\r\n          if (openHeader !== clickedHeader) {\r\n            openHeader.classList.remove('elementor-active');\r\n            const content = openHeader.nextElementSibling;\r\n            if (content && content.style.display !== 'none') {\r\n              content.style.display = 'none';\r\n            }\r\n          }\r\n        });\r\n      }, 150); \r\n    });\r\n  });\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CLEAN DESIGN. CLEAR IDENTITY. ONNERA Group https:\/\/web90.mcadvertising.net\/wp-content\/uploads\/2025\/04\/HEBO_VIDEO.webm Services PACKAGING DESIGN EDITORIAL DESIGN Abstract ONNERA Group is an international business group that brings together brands specializing in industrial and professional machinery solutions. Recognized for its innovation and global reach, it serves demanding sectors such as hotels, hospitals, and nursing homes. La lavander\u00eda laundry \u2014washing, drying, and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4813,"parent":3640,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4893","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ONNERA Group | Editorial design and branding<\/title>\n<meta name=\"description\" content=\"Editorial design, branding, and communication for ONNERA Group\u2019s industrial laundry brands. 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