{"id":5135,"date":"2025-10-20T13:47:59","date_gmt":"2025-10-20T11:47:59","guid":{"rendered":"https:\/\/mcadvertising.net\/projects\/bivena\/"},"modified":"2026-04-15T10:49:24","modified_gmt":"2026-04-15T08:49:24","slug":"bivena","status":"publish","type":"page","link":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/","title":{"rendered":"Bivena"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5135\" class=\"elementor elementor-5135 elementor-5110\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd28956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd28956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-755341e\" data-id=\"755341e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242ae9e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"242ae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESSENTIAL MADE VISIBLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1bae4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8b1bae4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bivena<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31f2bb elementor-widget elementor-widget-image\" data-id=\"f31f2bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-scaled.jpg\" class=\"attachment-full size-full wp-image-5219\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-scaled.jpg 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-300x225.jpg 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-1024x768.jpg 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-768x576.jpg 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-1536x1152.jpg 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-portada-v3-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4da74f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4da74f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-775046c\" data-id=\"775046c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f596abe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f596abe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9b7f5 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5a9b7f5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PACKAGING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">DESIGN<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BRANDING<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-508645d\" data-id=\"508645d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b10c700 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b10c700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e6da5 elementor-widget elementor-widget-text-editor\" data-id=\"05e6da5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bivena embraces the pleasure of natural food in everyday life: granolas made with selected ingredients and responsible processes, designed for a conscious consumer. At MC Advertising, we shaped its universe through logo design, packaging design, brand identity definition and the initial social media set up. A coherent system that reinforces its positioning and projects authentic nutrition with character.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aadec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aadec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd2d9e0\" data-id=\"bd2d9e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e5115 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"28e5115\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b2158 elementor-widget elementor-widget-text-editor\" data-id=\"e4b2158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To provide Bivena with a solid and distinctive identity in a market where the healthy offer is constantly growing. The brand had to convey freshness, lightness and naturalness, while also projecting its own character, capable of connecting in the digital environment and standing out on the shelf. The key: a coherent visual language under a single brand narrative.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8ee2943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ee2943\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d08883\" data-id=\"0d08883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4514ae5 elementor-widget elementor-widget-image\" data-id=\"4514ae5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2128\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-scaled.png\" class=\"attachment-full size-full wp-image-5198\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-scaled.png 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-300x249.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-1024x851.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-768x638.png 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-1536x1277.png 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-3-2048x1703.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5436d54\" data-id=\"5436d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ed840 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d7ed840\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A fresh and conscious identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0902b41 elementor-widget elementor-widget-text-editor\" data-id=\"0902b41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Bivena logo was conceived as a light and healthy sign, with curves that express proximity and naturalness. The central graphic element \u2014an organic shape that evokes the seed and the sprout\u2014 acts as a metaphor for the ecological, reinforcing the connection with the earth and the natural origin of the product. This visual construction provides coherence and symbolism, consolidating a close and recognizable identity.  <\/span><\/p><p><span style=\"font-weight: 400;\">The<a href=\"https:\/\/mcadvertising.net\/en\/services\/#branding\"> social media set up<\/a> was conceived as the brand\u2019s first extension into the digital environment. The visual approach balances freshness, clarity and vitality, creating a harmonious mosaic in line with the brand identity. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c3d0726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3d0726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-090e75c\" data-id=\"090e75c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82acc22 elementor-widget elementor-widget-image\" data-id=\"82acc22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1200\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-scaled.png\" class=\"attachment-full size-full wp-image-5201\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-scaled.png 2560w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-300x141.png 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-1024x480.png 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-768x360.png 768w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-1536x720.png 1536w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Bivena-edit-2048x960.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2daf6f6 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2daf6f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d3f1e7\" data-id=\"3d3f1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a394d05 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a394d05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging with its own flavour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5319f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c5319f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More than just a container, Bivena\u2019s packaging was designed as a sensorial window into the product. Photography takes centre stage, evoking texture, aroma and flavour as a first invitation to the consumer. Each variety is distinguished by a specific colour code, creating an orderly and recognizable visual system. The result is an attractive and honest design, able to stand out on the shelf and project trust through its transparency and graphic coherence.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-446affa elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"446affa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-118ea37\" data-id=\"118ea37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aba5cdf elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"aba5cdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Packaging with its own flavour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d5e99 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75d5e99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More than just a container, Bivena\u2019s packaging was designed as a sensorial window into the product. Photography takes centre stage, evoking texture, aroma and flavour as a first invitation to the consumer. Each variety is distinguished by a specific colour code, creating an orderly and recognizable visual system. The result is an attractive and honest design, able to stand out on the shelf and project trust through its transparency and graphic coherence.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6e1287e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1287e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b552a04\" data-id=\"b552a04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f1270 elementor-widget elementor-widget-image\" data-id=\"23f1270\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"694\" src=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4.webp\" class=\"attachment-full size-full wp-image-5122\" alt=\"\" srcset=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4.webp 1230w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4-300x169.webp 300w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4-1024x578.webp 1024w, https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/BIVENA-4-768x433.webp 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-084a3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"084a3d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f42540\" data-id=\"4f42540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ac98a elementor-widget elementor-widget-text-editor\" data-id=\"35ac98a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An integral design project that turns naturalness into identity and honesty into visual language. Bivena shows how the essential can be expressed with clarity and coherence, building a brand that inspires trust, vitality and closeness. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a93d51\" data-id=\"0a93d51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c1899a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c1899a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-573c50d\" data-id=\"573c50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2bb161 elementor-widget elementor-widget-heading\" data-id=\"c2bb161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476a764 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"476a764\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-476a764\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"476a764\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"why-is-branding-key-in-healthy-food-brands\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-7481\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Why is branding key in healthy food brands?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7481\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"why-is-branding-key-in-healthy-food-brands\"><p><span style=\"font-weight: 400;\">In a market where many proposals share similar values, branding allows building a differentiated identity. It defines how the brand is perceived and conveys trust, quality and authenticity from the first contact. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-does-packaging-design-contribute-to-the-purchase-decision\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-7482\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What does packaging design contribute to the purchase decision?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7482\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"what-does-packaging-design-contribute-to-the-purchase-decision\"><p><span style=\"font-weight: 400;\">Packaging is the first point of contact with the consumer. A well-designed approach not only attracts visually, but also communicates values, facilitates product identification and reinforces the perception of quality on the shelf. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-is-a-coherent-visual-identity-built\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-7483\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">How is a coherent visual identity built?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7483\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"how-is-a-coherent-visual-identity-built\"><p><span style=\"font-weight: 400;\">From a graphic system that integrates logo, typography, color and visual resources. This coherence allows the brand to be recognizable across any medium and conveys solidity and professionalism. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-is-social-media-set-up-and-why-is-it-important\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-7484\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What is social media set up and why is it important?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7484\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"what-is-social-media-set-up-and-why-is-it-important\"><p><span style=\"font-weight: 400;\">The set up defines the visual and strategic foundations of the digital profile: from image to tone and creative direction. It is key to ensuring a coherent presence from the beginning and facilitating brand growth in the online environment. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-does-design-help-communicate-a-brands-values\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-7485\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">How does design help communicate a brand\u2019s values?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7485\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"how-does-design-help-communicate-a-brands-values\"><p><span style=\"font-weight: 400;\">Design translates strategy into a visual language. Through shapes, colors and composition, it allows communicating concepts such as naturalness, freshness or quality, aligning what the brand is with what the consumer perceives. <\/span><\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bc353 elementor-widget elementor-widget-html\" data-id=\"e8bc353\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>document.addEventListener('DOMContentLoaded', function() {\r\n  const toggles = document.querySelectorAll('.elementor-toggle');\r\n\r\n  toggles.forEach(toggle => {\r\n    toggle.addEventListener('click', function(e) {\r\n      const clickedHeader = e.target.closest('.elementor-tab-title');\r\n      if (!clickedHeader) return; \r\n      setTimeout(() => {\r\n        \r\n        document.querySelectorAll('.elementor-tab-title.elementor-active').forEach(openHeader => {\r\n          if (openHeader !== clickedHeader) {\r\n            openHeader.classList.remove('elementor-active');\r\n            const content = openHeader.nextElementSibling;\r\n            if (content && content.style.display !== 'none') {\r\n              content.style.display = 'none';\r\n            }\r\n          }\r\n        });\r\n      }, 150); \r\n    });\r\n  });\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESSENTIAL MADE VISIBLE Bivena Services PACKAGING DESIGN BRANDING Abstract Bivena embraces the pleasure of natural food in everyday life: granolas made with selected ingredients and responsible processes, designed for a conscious consumer. At MC Advertising, we shaped its universe through logo design, packaging design, brand identity definition and the initial social media set up. A [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5179,"parent":3640,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5135","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bivena | Essential made visible through its unique brand identity<\/title>\n<meta name=\"description\" content=\"Fresh and organic granolas with an honest visual identity. MC Advertising created logo, packaging and digital set up to strengthen Bivena.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mcadvertising.net\/en\/projects\/bivena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bivena | Essential made visible through its unique brand identity\" \/>\n<meta property=\"og:description\" content=\"Fresh and organic granolas with an honest visual identity. MC Advertising created logo, packaging and digital set up to strengthen Bivena.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mcadvertising.net\/en\/projects\/bivena\/\" \/>\n<meta property=\"og:site_name\" content=\"MC Advertising.net\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T08:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Portada-Bivena-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/\",\"name\":\"Bivena | Essential made visible through its unique brand identity\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Portada-Bivena-scaled.png\",\"datePublished\":\"2025-10-20T11:47:59+00:00\",\"dateModified\":\"2026-04-15T08:49:24+00:00\",\"description\":\"Fresh and organic granolas with an honest visual identity. MC Advertising created logo, packaging and digital set up to strengthen Bivena.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Portada-Bivena-scaled.png\",\"contentUrl\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Portada-Bivena-scaled.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/projects\\\/bivena\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/proyectos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bivena\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/\",\"name\":\"MC Advertising\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#organization\",\"name\":\"MC Advertising\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/LOGO_MC-r.png\",\"contentUrl\":\"https:\\\/\\\/mcadvertising.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/LOGO_MC-r.png\",\"width\":1200,\"height\":173,\"caption\":\"MC Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/mcadvertising.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mcadvertising\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mcadvertising_net\",\"https:\\\/\\\/www.youtube.com\\\/@mc.advertising\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bivena | Essential made visible through its unique brand identity","description":"Fresh and organic granolas with an honest visual identity. MC Advertising created logo, packaging and digital set up to strengthen Bivena.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/","og_locale":"en_US","og_type":"article","og_title":"Bivena | Essential made visible through its unique brand identity","og_description":"Fresh and organic granolas with an honest visual identity. MC Advertising created logo, packaging and digital set up to strengthen Bivena.","og_url":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/","og_site_name":"MC Advertising.net","article_modified_time":"2026-04-15T08:49:24+00:00","og_image":[{"url":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Portada-Bivena-scaled.png","width":1,"height":1,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/","url":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/","name":"Bivena | Essential made visible through its unique brand identity","isPartOf":{"@id":"https:\/\/mcadvertising.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/#primaryimage"},"image":{"@id":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/#primaryimage"},"thumbnailUrl":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Portada-Bivena-scaled.png","datePublished":"2025-10-20T11:47:59+00:00","dateModified":"2026-04-15T08:49:24+00:00","description":"Fresh and organic granolas with an honest visual identity. MC Advertising created logo, packaging and digital set up to strengthen Bivena.","breadcrumb":{"@id":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mcadvertising.net\/en\/projects\/bivena\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/#primaryimage","url":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Portada-Bivena-scaled.png","contentUrl":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/10\/Portada-Bivena-scaled.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mcadvertising.net\/en\/projects\/bivena\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mcadvertising.net\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/mcadvertising.net\/en\/proyectos\/"},{"@type":"ListItem","position":3,"name":"Bivena"}]},{"@type":"WebSite","@id":"https:\/\/mcadvertising.net\/en\/#website","url":"https:\/\/mcadvertising.net\/en\/","name":"MC Advertising","description":"","publisher":{"@id":"https:\/\/mcadvertising.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mcadvertising.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mcadvertising.net\/en\/#organization","name":"MC Advertising","url":"https:\/\/mcadvertising.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mcadvertising.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/06\/LOGO_MC-r.png","contentUrl":"https:\/\/mcadvertising.net\/wp-content\/uploads\/2025\/06\/LOGO_MC-r.png","width":1200,"height":173,"caption":"MC Advertising"},"image":{"@id":"https:\/\/mcadvertising.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mcadvertising\/","https:\/\/www.instagram.com\/mcadvertising_net","https:\/\/www.youtube.com\/@mc.advertising"]}]}},"_links":{"self":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/5135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/comments?post=5135"}],"version-history":[{"count":9,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/5135\/revisions"}],"predecessor-version":[{"id":6078,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/5135\/revisions\/6078"}],"up":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/pages\/3640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/media\/5179"}],"wp:attachment":[{"href":"https:\/\/mcadvertising.net\/en\/wp-json\/wp\/v2\/media?parent=5135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}