CRAFTSMEN OF THE ETERNAL
Marbristes Artesans
Services
- BRANDING
- BRAND STRATEGY
- WEB DESIGN
- SOCIAL MEDIA
Abstract
Marbristes Artesans is far more than a collective of marble craftsmen: it reflects a trade passed down through generations, now adapting to modern times without losing its essence. With over 120 workshops in Catalonia, they represent artisanal excellence, attention to detail, and commitment to natural materials. Speaking of marble workers means speaking of people who work with their hands and a keen eye for detail, often contributing to projects that define our region.
The challenge
To update the brand to reflect its values of proximity and transparency while reinforcing its market positioning.
Visual & Conceptual Proposal
The solution emerged through a graphic identity that exudes craftsmanship, materiality, and honesty. The logo conveys strength, with bold typography reflecting character and professionalism. An iconic detail references Catalonia’s architectural imagery, paying homage to a region where marble is part of the cultural landscape. The handwritten-style “Naturalment” adds warmth and authenticity.
The visual pattern accompanying the brand, inspired by marble veins and natural geometric forms, creates a recognizable and versatile visual language. The colors—stone, copper, earth, and water—evoke the material’s origin, the artisanal process, and the connection to the environment.
A brand that lives on every medium
The identity is designed to extend beyond paper: bags, vans, stickers, shop windows, signage… Each application is an opportunity to strengthen the bond with the craft and community.
The entire graphic system adapts coherently, giving the brand unity and personality without sacrificing functionality. The result is a collective brand that provides visibility, pride, and a sense of belonging. A living, practical brand ready to represent today’s—and tomorrow’s—marble artisans.
