CRAFTSMEN OF THE ETERNAL
Marbristes Artesans
Services
- BRANDING
- BRAND STRATEGY
- WEB DESIGN
- SOCIAL MEDIA
Abstract
Marbristes Artesans is much more than a group of marble professionals: it reflects a craft passed down through generations, adapting to modern times without losing its essence. With over 120 workshops in Catalonia, they represent artisanal excellence, attention to detail, and a commitment to natural materials. To speak of marble workers is to speak of people who work with their hands and with a keen eye for detail. People who have often been involved in creating works that define our region.
The challenge
Update the brand to reflect its values of approachability and transparency, while reinforcing its market positioning.
Visual & Conceptual Proposal
The solution came in the form of a graphic identity that exudes craftsmanship, substance, and honesty. The logo conveys strength, with a bold typeface that reflects character and professionalism. The iconic detail references the architectural heritage of Catalonia, paying homage to a region where marble is an integral part of the cultural landscape. The word “Naturalment,” rendered in a warmer, handwritten style, lends a sense of connection and authenticity.
The visual pattern that accompanies the brand, inspired by marble veining and geometric forms found in nature, creates a recognizable and versatile visual language. The colors—stone, copper, earth, and water—evoke the material’s origin, the artisanal process, and the connection to the environment.
A brand that lives on every medium
The brand identity has been designed to live beyond the printed page: bags, vans, stickers, shop windows, signage… Each application is an opportunity to strengthen the bond with the trade and with the community.
Todo el sistema gráfico se adapta con coherencia, dotando de unidad y personalidad a la marca, sin perder funcionalidad. El resultado es una marca colectiva que da visibilidad, orgullo y sentido de pertenencia. Una marca viva, útil y preparada para representar a los artesanos del mármol de hoy, y de mañana.
FAQs
Rebranding allows updating the perception of the brand without losing its essence. It reinforces its relevance, adapts it to new contexts and projects an image aligned with its evolution.
Branding allows highlighting the craft, tradition and know-how. Through the brand, these attributes are transformed into a differentiating narrative that connects with the audience.
Visual identity translates the values of the craft into its own graphic language. It allows communicating authenticity, detail and quality in every application.
Design builds a closer relationship with the user. Through coherent visual codes, it conveys transparency, honesty and credibility.
Consistency allows the brand to be recognisable and consistent in any context. This continuity reinforces its identity and consolidates its positioning over time.
