CLEAN DESIGN. CLEAR IDENTITY.
ONNERA Group
Services
- PACKAGING
- DESIGN
- EDITORIAL DESIGN
Abstract
ONNERA Group is an international business group that brings together brands specializing in industrial and professional machinery solutions. Recognized for its innovation and global reach, it serves demanding sectors such as hotels, hospitals, and nursing homes. La lavandería laundry —washing, drying, and ironing— is one of its main areas, developed through leading brands. At MC Advertising we have collaborated with them on design, branding, and editorial design projects, creating catalogues, brochures, and other materials that strengthen their identity and international visibility.
The challenge
To develop a graphic architecture that would provide each of the group’s brands dedicated to industrial laundry solutions with its own identity. Applied to catalogues and other materials, it had to offer a distinctive image that, in addition to reinforcing their positioning and international projection, supported commercial activity by visually and coherently highlighting each brand’s strengths and value.
Domus, a benchmark in Spain with international projection, offers industrial and self-service laundry solutions. For its catalogues and editorial materials we introduced a paint explosion in greens and blues that evokes the washing process. A visual resource that associates green with energy efficiency and blue with cleanliness and care, creating a distinctive and memorable identity that enhances the brand’s positioning.
A piece of applied visual communication that transforms technical detail into effective printed materials, aligned with Domus’s global positioning.
From its headquarters in France, Danube acts as a global benchmark in industrial laundry solutions focused on maximum hygiene. Its claim, “Because your health matters to us,” synthesizes its commitment to safety in critical environments. Among its developments, solutions for clean rooms stand out, where machines ensure separate input and output circuits to avoid cross-contamination.
In editorial design and communication we developed catalogues and printed materials that translate these values into a visual language built with clean images, wide white spaces, and a palette of blues and greys that reinforces the idea of cleanliness and care.
When planning each project we seek to ensure that design expresses each brand’s identity consistently with its different targets and stakeholders. Editorial communication translates these principles into visual resources: colors that evoke respect for the environment and energy efficiency, compositions that convey global vision and technology, and a graphic language that expresses innovation and durability.
Primer represents the group’s most accessible and versatile proposal in industrial laundry solutions, a range designed to offer reliable and functional performance with a fresh and attractive image.
The catalogues and printed materials we developed for the brand translate these values through the use of ochre and turquoise, generating a vibrant contrast that enhances its youthful personality and reinforces its close and distinctive character within the sector.
Fagor is a consolidated, recognized, and pioneering brand in the sector, with a track record that combines quality and technology in its industrial laundry solutions. Among its various divisions, we focused our work on the industrial one, where we developed design projects that reflect this union between technical excellence and technological progress. The catalogues and editorial materials created translate these values into a clean and structured design, with visual resources that highlight the robustness and connectivity of its equipment and transform its industrial leadership into a coherent and contemporary image.
FAQs
Well-structured visual communication makes it possible to unify the discourse of different brands under a single strategic umbrella. This strengthens the group’s global identity, improves recognition and facilitates understanding of its value proposition across all markets.
Editorial design translates complex information into clear, accessible and well-structured content. Through good layout, readability is improved, decision-making is facilitated and the user experience in commercial materials is optimized.
Graphic design helps convey values such as innovation, precision and reliability. A coherent and well-executed visual line reinforces brand credibility and projects a solid image in highly competitive environments.
Each audience has different needs and levels of knowledge. Well-designed communication makes it possible to adjust the message and content structure to facilitate understanding and maximize its commercial impact.
Layout organizes information in a logical and hierarchical way, guiding reading and highlighting key elements. This not only improves the visual experience, but also increases the effectiveness of materials as a sales tool.
